Mixpanel, a global leader in digital analytics, announced the launch of Metric Trees, a digital analytics capability that helps companies bring clarity, alignment, and accountability to their metrics. Unlike traditional dashboards that only show what happened, Metric Trees reveal why metrics move and how they connect to business outcomes. For the first time, teams can move from reactive analysis to proactive strategy – making smarter, faster decisions.
Metric Trees are interactive canvases that show hierarchical representations of the relationship between metrics and the flow of inputs and outputs. Metric Trees can dynamically model all the inputs that impact a given KPI or output, providing everyone in an organization with greater visibility and insight. It enables users to dig deeper into every metric – to understand how they influence business performance, time-over-time and trend analyses, goal tracking, and experiment impacts.
Metric Trees address multiple customer pain points:
- Growth strategies quickly lose relevance – Outdated plans and lack of ownership and visibility leave teams without a sound framework
- Metrics lack organization and alignment – Disconnected data makes it challenging to see how inputs impact KPIs.
- No unified performance view – Teams cannot assess strategy effectiveness and make smart related adjustments
- Unclear metrics ownership – Gaps in accountability mean issues go unresolved
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Mixpanel’s Metric Trees solution addresses each of these pain points by replacing outdated frameworks with a living and actionable operating system. Metric Trees organizes metrics intelligently and contextually, so teams understand the KPIs that matter in a unified, single-view platform. This provides leaders with priority reporting and analysis, enabling them to focus their workforces on the right insights and strategies.
“Strategy is a living and iterative process whose success can often only be measured based on lagging metrics,” said Amy Hsuan, Chief Customer & Revenue Officer at Mixpanel. “Metric Trees is the solution – it enables teams to understand how their leading indicators are performing and make adjustments so they can stay on track to reach their business goals.”
SOURCE: Businesswire