Monetate, the leading personalization platform that helps build personal and meaningful digital connections between ecommerce brands and their global customers, announced the launch of Monetate Analytics Cloud, a new enterprise-grade solution that seamlessly integrates with Snowflake’s Data Cloud. This offering enables businesses to directly access and analyze their experimentation and personalization data, breaking down silos and enhancing the ability to measure ROI from digital experience investments.
Organizations are increasingly seeking ways to connect insights from their digital programs to broader business outcomes, especially as martech stacks contract. Analytics Cloud addresses this need by providing access to the same data that powers Monetate’s in-platform analytics.
“Monetate Analytics Cloud represents our commitment to helping enterprises derive maximum value from their experience data by making it accessible where they already manage their most critical business insights,” said Eric Rosado, Chief Product Officer of Monetate. “By eliminating data silos, we’re enabling more sophisticated analysis and helping our customers demonstrate clear ROI from their optimization efforts.”
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The new integration delivers several key benefits to enterprise customers:
- Reduced Time to Insights: Instead of waiting for exports or building complex ETL processes, teams can directly query experience data within their Snowflake environment. With daily updates, analysts have fresh data at their fingertips.
- Unmatched Flexibility and Customization: The thoughtfully designed data schema allows for limitless customization of queries, enabling teams to precisely address specific business questions.
- Clear ROI Measurement: By granting direct access to experience data in the data warehouse, businesses can now demonstrate the exact financial impact of personalization and testing efforts. This empowers stakeholders to make confident, data-driven decisions about investments.
SOURCE: Businesswire