Global technology distribution company NextGen Holdings announced the formation of a strategic partnership between Resulticks, the award-winning customer engagement solutions innovator, and HVAR, one of Brazil’s Google Cloud partners recognized by ISG Provider Lens Google Cloud Partner Ecosystem as a leader in Data Analytics and Machine Learning for contributing to the management and optimization of data in the cloud.
Combining Resulticks real-time audience engagement and identity resolution technology with HVAR’s specialization in data, analytics, and artificial intelligence, the partnership directly addresses the growing need among Brazilian businesses for a unified solution that leverages complex data, powers 360o customer engagement, and delivers top-line growth.
Redickaa Subrammanian, Resulticks CEO, noted, “We’re thrilled to be working with HVAR’s highly skilled team of professionals to elevate and expand Resulticks’ presence in the dynamic and always exciting Brazilian marketplace. More important for the brands we serve, the combined capabilities of our two companies will speed digital transformation and greatly enhance their customer engagement and campaign orchestration capabilities.”
HVAR’s co-founder Caio Olsen Galantini added, “Resulticks’ data-driven, AI-powered solution will greatly enhance our ability to deliver the superior outcomes HVAR promises our clients. We firmly believe that the connections we create between data, individuals, and technology are the key to expediting successful digital transformation for Brazilian brands.”
In making the announcement, Prabhu Ramkumar, NextGen Holdings co-founder, noted that the partnership will be of particular value to the banking and finance, retail, healthcare, telecom, and other industries where Resulticks excels globally, adding, “Together, this strategic alliance will help companies build a data-driven journey and create highly engaged, customer experiences that deliver increased ROI and top-line growth.”
SOURCE: BusinessWire