Notified, a leading communications technology provider, has introduced Personalized Pitch, a cutting-edge feature designed in collaboration with public relations professionals to streamline media outreach and deliver better results-faster.
In today’s challenging media landscape, communicators are being asked to do more with less. From leaner teams and tighter budgets to the ongoing contraction of newsrooms and growing pressure to demonstrate ROI, the demands are mounting. Personalized Pitch rises to meet these challenges, offering a unique blend of AI technology and PR expertise to generate customized, one-on-one email pitches tailored to a journalist’s beat, audience, and recent coverage.
This new functionality is available exclusively to subscribers of Notified’s media contacts database and is securely integrated with GlobeNewswire, one of the industry’s most trusted press release distribution platforms. The seamless integration allows PR professionals to send targeted pitches and press releases from a single platform, eliminating workflow silos and boosting efficiency.
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“With the growing demand for more targeted and effective media outreach, we are committed to equipping corporate communicators with technology that enhances – not replaces – their expertise,” said Erik Carlson, Chief Operating Officer at Notified. “By combining AI-powered personalized pitching with our human-verified journalist database, we’re amplifying the human perspective to foster more meaningful media engagement while providing an all-in-one solution for modern communications teams. AI-powered pitching will allow PR professionals to spend time researching, and building context and connections, to further personalize journalist outreach.”
Personalized Pitch empowers PR teams to scale personalized outreach without compromising the quality or authenticity of their communication—bringing efficiency to an area of PR that has traditionally been time-consuming and resource-intensive. By blending automation with strategic oversight, Notified is redefining what’s possible in earned media engagement.