Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, announced a strategic partnership with 51toCarbonZero (51-0), the only net zero platform powering growth for marketing and advertising leaders. This marks a pivotal step in Ogury’s sustainability journey, as the company accelerates its path toward net zero.
Following Ogury’s signing of The Climate Pledge in 2021 – and the completion of three comprehensive Greenhouse Gas (GHG) assessments – the company has a clear understanding of its carbon footprint and is taking bold steps to minimize its environmental impact. With a mature emissions baseline and an established reduction roadmap, Ogury turned to 51-0 to leverage its advanced AI data automation capabilities and its tailored expertise in adtech sustainability – driving greater emissions visibility and faster progress toward the company’s net zero goal.
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Nathalie Pannequin, Senior Culture Lead at Ogury, said: “Environmental responsibility is not an add-on for us—it’s embedded in how we operate, innovate, and grow. As we advance toward net zero, it’s critical we pair our strong foundations with targeted expertise that understands the unique emissions profile of digital advertising. 51-0 brings the deep industry knowledge and pioneering solutions we need to lead responsibly in this space. Through this partnership, we aim to set new benchmarks and share best practices for sustainability within adtech while tackling climate change head-on.”
Richard Davis, CEO & Co-founder at 51toCarbonZero, said: “Ogury is a brilliant example of how climate leadership can evolve with integrity. Moving from measurement to impactful action, Ogury is now opening up opportunities to create additional revenue lines and generate operational efficiencies in a complex, fast-moving sector. We’re excited to support the team as they shape what responsible advertising looks like in a net zero future.”
SOURCE: PRNewswire