Ogury, the leader in advertising solutions fueled by exclusive data and grounded in privacy, announced the launch of its new client-facing platform. Designed for brands and agencies, Ogury One empowers users to fully leverage its Personified Advertising technology.
As digital advertising faces increasing challenges with diminishing addressability across the open internet, Ogury’s mission has always been to deliver scalable, privacy-safe advertising solutions. To overcome signal loss, the company developed Personified Advertising, a method of targeting personas—anonymized groups categorized by common attributes, interests, and purchase intentions— instead of tracking individuals. Persona-based targeting leverages zero-party data collected through large-scale surveys —enriched by billions of data points such as contextual, semantic, bid request, and campaign delivery data— refined by AI and applied at the placement level. This exclusive technology functions with or without IDs, maintaining addressability across the open internet, at scale. By combining traditional targeting approaches with privacy-safe aggregated data, this method delivers superior results compared to solutions limited only to contextual targeting or alternative IDs.
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Ogury One gives brands and agencies hands-on direct access to Personified Advertising, allowing them to seamlessly activate Ogury’s zero-party data and proprietary personas in just one click. The platform streamlines digital campaigns by enabling advertisers to autonomously define audiences at scale, launch campaigns to engage them with enhanced creatives, and optimize performance in real time. Advertisers can tap into Ogury’s expansive reach of over 2.5 billion unique devices per month on mobile and desktop, across 49 countries.
“Ogury One is a ground-breaking user-friendly tool that simplifies campaign management while delivering unprecedented on-target performance and scale for brands and agencies. They can now seamlessly orchestrate their Personified Advertising campaigns with complete control—whether through our robust platform or API integrations,” explained Stephane Dupayage, Chief Product Officer at Ogury. “This transformative solution marks a significant milestone for Ogury, empowering our clients to achieve exceptional results while setting new industry standards.”
SOURCE: PRNewswire