Omnisend, the leading email and SMS marketing platform for ecommerce brands, announced its biggest feature release of the past year. The update delivers powerful new personalization tools, AI-powered assistants, advanced SMS capabilities, and enhanced reporting features, empowering merchants to engage their customers with unmatched relevance and efficiency.
“At Omnisend, our mission has always been to make sophisticated marketing accessible to every ecommerce brand,” said Zilvinas Lesinskas, VP of Product at Omnisend. “This release is about giving merchants the practical, ready-to-use tools they need to connect with customers on a deeper level – whether that’s through personalized recommendations, smarter AI workflows, or more trustworthy SMS. We are launching these features to make every interaction our clients have with their customers more impactful.”
Personalization at scale
Omnisend‘s new Personalized Content suite – available to Pro users and as an add-on – brings merchants closer to their customers than ever:
- Viewed Product Recommendations: Automatically display recently viewed products inside campaign emails, encouraging customers to complete their shopping journey.
- Past Purchases Recommendations: Suggest complementary products based on purchase history and collective buying behavior.
- Conditional Content Campaigns: Dynamically show or hide content blocks to deliver more relevant email experiences, all in a single campaign.
Also Read: Infobip and Oracle Partner to Transform Customer Conversations with WhatsApp and SMS Integration
Smarter Marketing with AI Assistants
Omnisend is doubling down on AI to help brands save time and stay ahead of customer needs with the following advancements:
- Suggest + Create Automations (launching Q4): This feature will help to identify gaps in a brand’s automation strategy and instantly generate new workflows tailored to a customer’s behavior and unique tone of voice.
- Suggest + Create Forms (in Beta): AI-driven form creation based on key calendar events, brand assets, and preferred tone of voice – helping merchants grow subscriber lists with less effort.
SOURCE: PRNewswire