OneTrust, the market-defining platform helping organizations use data and AI responsibly, announced that Michael Schanker is joining the company’s executive team as Chief Marketing Officer (CMO), reporting to CEO Kabir Barday. In his new role, Schanker brings a wealth of marketing and strategy expertise to accelerate awareness of OneTrust’s innovative solutions amid continued growth and international expansion. He will oversee product marketing, demand generation, marketing operations, and communications and brand teams.
Schanker joins OneTrust with nearly 25 years of experience in enterprise software, with leadership roles including CMO. He most recently served as EVP, Strategy for Coupa Software. During his five-year tenure, the company scaled from $300 million to $1 billion in revenue and established itself as the clear category leader in spend management.
“Michael has a proven track record of growth and impact at category-leading companies,” said Kabir Barday, CEO and Founder of OneTrust. “His passion for scaling software businesses is matched only by his passion for servant leadership and building and coaching high-performing teams. Michael’s unique experience will be instrumental as we expand OneTrust’s reach and deliver even more value to our customers and community. We look forward to working with Michael to shape our story and advance our mission at OneTrust.”
“OneTrust faces a generational opportunity to define trust in the era of AI, and focusing on our mission of enabling the responsible use of data and AI is more critical than ever in shaping a positive future,” added Michael Schanker, CMO of OneTrust. “That’s why I’m so excited about joining OneTrust and leading the marketing team at this pivotal moment.”
Schanker’s enterprise software experience spans marketing, sales, strategy, and services roles at companies like Remix, OpenGov, Lithium, and ServiceSource that scaled to market leadership and redefined their categories. While Schanker led Marketing at OpenGov, the company more than doubled its revenue and became the strongest brand in the govtech market. At ServiceSource, Schanker led a global team that was instrumental in rapid company growth and a successful IPO.
Schanker is an alumnus of the MIT Sloan School of Management, where he earned his MBA in Marketing and Technology Strategy. He is based in San Francisco.
This announcement comes amid continued growth and momentum for OneTrust. The company serves more than half of the Fortune 500 and was named to the prestigious Forbes Cloud 100 list for the sixth consecutive year in 2024. Its innovative solutions have been recognized by Fast Company, Cyber Defense Magazine, the Cyber Excellence Awards, and the Responsible AI Institute.
SOURCE: PRNewsWire