Optimizely, the leading digital experience platform (DXP) provider, announced it has been named a Leader in the 2025 Gartner Magic Quadrant™ for Digital Experience Platforms. The Gartner recognition places Optimizely in the Leaders’ Quadrant for the sixth consecutive year.
“We’re absolutely thrilled to be recognized as a Leader in digital experiences by Gartner for the sixth year in a row and we’re especially excited to see our position,” said Shafqat Islam, President at Optimizely. “2024 was a huge year for us with lots of innovation and growth, including the launch of the SaaS version of our CMS. We believe that this acknowledgment from Gartner cements that we’re on the right track to truly making the lives of marketers better through Optimizely One. The industry needed a shakeup and I’m excited about the compelling choice that’s now available to the largest enterprise customers looking for a new DXP.”
This news comes after Optimizely celebrated a banner year in 2024, surpassing $400M ARR, acquiring NetSpring–the warehouse native analytics leader, and announcing major product offerings, including the SaaS version of its CMS, Personalization, AI Agents and HIPAA-readiness for CMS and Experimentation.
SOURCE: PRNewsWire