Infobip, a global leader in cloud communications, announced an expanded partnership with Oracle to deliver next-generation conversational experiences to businesses and brands around the world. This enhanced collaboration integrates Infobip’s omnichannel capabilities directly into Oracle Integration, empowering organizations to communicate more effectively across customer-preferred channels.
As customer expectations for seamless, omnichannel engagement continue to rise, businesses often struggle with the complexity and resources needed to adopt new messaging platforms. Infobip’s new Omnichannel Messaging Adapter for Oracle Integration addresses this challenge by offering a streamlined way for organizations to connect and manage messaging channels-such as WhatsApp and RCS-across Oracle and third-party applications. The adapter is designed for rapid deployment, reducing time to market and simplifying integration.
Further elevating the partnership, Infobip has introduced a prebuilt use case—an Accelerator—for Oracle B2C Service, Oracle’s customer service solution. This Accelerator enables brands to offer real-time, two-way communication with consumers via SMS and WhatsApp, delivering a more efficient and responsive support experience. Both the adapter and the Accelerator are designed with low-code or no-code functionality, making them accessible to a wide range of Oracle customers and partners.
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Oracle Integration offers secure, scalable connectivity across cloud and on-premise environments, helping organizations bridge disparate systems with ease.
“Our new collaboration with Infobip will help enterprises simplify connectivity and provide integration between the Infobip messaging platform and any applications using our unified integration platform as a service, Oracle Integration,” said Deepak Arora, Vice President, Product Management, Oracle. “This partnership builds on our vision of fueling AI innovation for more businesses by integrating any apps, data, and services anywhere.”
“The Omnichannel Messaging Adapter for Oracle Integration enables Infobip and Oracle customers to tailor our omnichannel solutions to their specific needs using the same platform with just a few clicks,” said Veselin Vuković, Chief Alliances Officer, Infobip. “The solution is flexible and works for a broad range of sectors and industries.”