Domo announced that Outcast, a leading integrated communications and marketing agency, is using Domo’s data experience platform to measure the impact of its campaigns and make real-time, informed decisions about where to focus client resources.
Outcast serves clients across a wide variety of tech industries, ranging from e-commerce to consumer products to artificial intelligence. Each client requires a customized program with a unique mix of campaigns across earned, social, owned and paid channels. To better serve its clients in the fast-paced tech industry, Outcast turned to Domo to automatically capture – in near real-time – data for each of these channels to deliver insights into campaign performance, as well as produce fast and accurate reporting.
Prior to implementing Domo, the agency had tried rolling out a different business intelligence (BI) tool, but a complicated UX resulted in poor adoption rates. Instead, Outcast employees manually logged client campaign performance data, a time-consuming process that often led to data silos, and prevented them from making quick, real-time decisions about where to focus their resources. This problem was amplified for larger clients who often have several different agencies and stakeholders involved within a campaign.
Outcast was able to eliminate the manual reporting and completely recreate its reporting infrastructure with Domo’s out-of-the-box integrations and connectors. Now the agency automatically captures real-time data for the earned, owned and paid campaigns of each client. This simplicity has increased data literacy across the agency, giving teams the confidence to automatically capture data and glean insights for owned and paid channels, as well as the ability to deliver instant insights into campaign performance with the click of a button.
“Our teams were frustrated daily, manually pulling data from various platforms. This manual work led to error and inconsistencies in key metrics,” said Aaron Lemley, Senior Director of Marketing Analytics at Outcast. “Reporting on campaign performance has gotten exponentially easier, quicker and more accurate since we’ve turned to Domo. Domo allows us to have higher data integrity, while discovering insights from our clients’ data in real-time, and then directly empower our clients to take action based on those insights.”
Beyond Outcast’s internal teams, Domo Everywhere – Domo’s embedded analytics solution – enables the agency’s clients to get answers immediately through personalized dashboards and insights available on web or mobile. Self-serve analytics help clients monitor their campaign performance in real time rather than waiting for a report, increasing their confidence in the agency’s work while saving time previously spent on ad hoc reporting requests.
SOURCE: BusinessWire