Peer39, a global leader in contextual suitability and quality solutions for modern marketers, has unveiled its proprietary CTV Quality Score—a groundbreaking metric designed to enhance transparency and simplify CTV ad placement optimization. This innovative tool empowers advertisers with clear, actionable insights, ensuring accountability and trust within the rapidly growing CTV ecosystem.
The CTV Quality Score is purpose-built for CTV measurement, incorporating a weighted analysis of six key performance and suitability dimensions: Completion Rate, Sensitive Content, User-Generated Content, Fake Content, Overnight Starts, and Valid/Known Channels. By offering a comprehensive yet concise evaluation of multiple data attributes, advertisers can now assess and fine-tune their campaigns with greater precision.
Simplifying CTV Optimization with a Measurable Score
The CTV Quality Score assigns a rating between 1 and 100, providing advertisers with a clear benchmark for assessing campaign effectiveness. To aid in optimization, Peer39’s CTV Quality Score Optimization Calculator enables advertisers to analyze which aspects of their score need improvement. Marketers can then leverage Peer39’s targeting categories within their DSPs to refine their CTV strategies and enhance overall performance.
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“In our pursuit to provide unparalleled transparency and control, the Yahoo DSP is proud to partner with Peer39 to bring insights that help marketers easily understand, optimize, and manage their CTV buys,” said Beau Ordemann, VP, Head of Advanced TV, Yahoo DSP. “The Peer39 CTV Quality Score offers an enhanced, independent, and constantly refreshed assessment of TV quality for marketers, which is why we will soon be making it available natively within the Yahoo DSP.”
This intuitive metric goes beyond traditional completion rates, offering advertisers a holistic view of campaign health with actionable guidance—free from black-box calculations. As CTV continues to shift from an experimental to a mainstream marketing channel, advertisers are demanding standardized audience targeting and privacy-friendly transparency solutions to optimize their media investments effectively.
A Data-Driven Approach to Maximizing CTV Investments
“CTV is too important and too costly to leave room for any errors in campaign placements, so buyers are clamoring for more data and insights,” said Mario Diez, CEO, Peer39. “The Peer39 CTV Quality Score gives buyers an easy-to-grasp metric that clearly demonstrates their placement quality and what is contributing to their Quality Score. Using the Quality Score, advertisers can now fine-tune their placements to improve quality and increase success.”
As the CTV advertising landscape continues to evolve, Peer39 remains committed to developing advanced tools and data-driven solutions that empower advertisers to maximize their budgets and achieve their campaign objectives with confidence.