Placements.io, the leading advertising operations platform, and Vistar Media, the leading global provider of technology solutions for digital signage and out-of-home (OOH) media, announced a partnership that integrates Placements.io’s AdSalesOS platform with Vistar’s ad server. The collaboration helps retailers expand their media networks into physical store environments by allowing them to plan, sell, traffic, and measure in-store advertising through a single integrated platform. The integration also allows retailers to boost efficiency, generate new revenue opportunities, and deliver targeted campaigns.
This news comes as in-store retail media spend is projected to exceed $1 billion by 2028, with retailers increasingly recognizing the value of engaging consumers at the point of purchase.
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The new integration capabilities create mutual benefits for both Vistar and Placements.io users. Publishers leveraging Placements.io’s AdSalesOS platform can now incorporate Vistar’s advanced in-store digital signage capabilities into their omnichannel media strategies. Meanwhile, Vistar customers gain access to Placements.io’s powerful automation tools, streamlining campaign management and monetization.
“Retailers are increasingly recognizing the power of in-store digital signage to influence purchasing decisions at the point of sale,” said Sean Cheyney, Head of Retail Media at Vistar Media. “Vistar’s full stack—including our ad server, mediation, SSP, and player software—provides retailers with the automation and scalability needed to run effective media networks in prime environments. By combining Placements.io’s streamlined platform with Vistar’s DOOH capabilities, retailers can unlock new revenue streams while enhancing customer engagement.”
SOURCE: EINpresswire