Prebid.org, the independent organization stewarding open-source solutions for programmatic advertising, has officially announced the release of Prebid Mobile SDK 3.0.0—a transformative upgrade to its in-app bidding framework. This milestone release represents a substantial leap in functionality, performance, and platform compatibility, furthering the mission of enabling transparent, efficient, and open mobile advertising.
“Prebid Mobile 3.0.0 is the result of extensive collaboration, technical ingenuity, and a shared vision to make in-app advertising more efficient, transparent, and developer-friendly,” said Mike Racic, President of Prebid.org. “This release reaffirms our commitment to open, interoperable solutions that benefit the entire ecosystem and we look forward to leaning into increased standardization across the mobile space.”
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A Continued Commitment to Openness
This latest evolution of the Prebid SDK reflects Prebid.org’s broader commitment to standardizing in-app advertising practices through open collaboration and innovation. Prebid Mobile 3.0.0 is poised to support mobile publishers in delivering a more streamlined, measurable, and developer-friendly ad experience-while maintaining full transparency and control over monetization strategies.