Profound is the leading AI marketing platform. It helps brands see how they show up on AI tools like ChatGPT. They have launched the public beta of Workflows. This new tool solves a big problem in marketing. It helps create high-quality, human-like content quickly in an AI-driven world.
As answer engines lead how people find info, marketing teams need to adapt fast. AI platforms have improved in providing insights. However, turning these insights into action remains complex and takes time. Marketers often face challenges with different data sources. They have to manually create AI-optimized content. This slows down their work and impacts quality.
Profound Workflows consolidates these fragmented processes into a centralized operating environment, giving marketers a single command center to move seamlessly from insight to execution while expanding brand presence across AI search channels.
“The problem we are addressing is that marketers want to use AI to create marketing, but are understandably terrified of creating ‘AI slop’,” said James Cadwallader, Co-founder and CEO of Profound.
“Our view is that the quality of AI marketing is almost entirely determined by the context you give AI systems. The more context you provide, the better the output. Profound has more real data and insight into the content preferred by AI than anyone else on the planet. And with our new Workflows product, brands can finally turn that context into consistent, high-quality marketing at scale.”
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Built on the Industry’s Leading AEO Data Platform
Unlike generic automation tools, Profound Workflows is deeply embedded within the company’s best-in-class Answer Engine Optimization (AEO) infrastructure. This foundation includes one of the largest datasets of real user prompts, advanced AI visibility and citation analytics, and proprietary optimization models—ensuring every workflow is informed by real-world performance signals rather than assumptions.
Marketers can do a lot in this environment. They can unify different data sources and synthesize insights. They can also conduct research and analyze top-performing pages. They also create content briefs, send assets for approval, and publish directly to their CMS. Best of all, they can automatically track performance—all from one platform.
“At Plaid, we are constantly thinking of ways to improve our organic growth strategy and align AEO best practices to meet the needs and expectations of our customers,” said Sarah Shaffer, Organic Growth Specialist at Plaid. “Profound Workflows has allowed us to thoughtfully incorporate AI search into our content optimizations.”
Closing the Measurement Gap in AI Marketing
One of the biggest challenges in AI-driven marketing is measurement. When analytics and content are in different systems, teams struggle to see if their work impacts brand visibility or sentiment in AI answers. Profound Workflows solves this issue with native integration of AI agent traffic analytics. It provides real-time performance feedback as campaigns change.
This closed-loop system allows for constant optimization. Workflows can improve automatically as new data comes in. The result is faster execution. Marketers gain more confidence in their decisions. Plus, they have extra time to focus on strategy instead of coordination.
“Profound Workflows opens up powerful automation possibilities that enable our SMEs to focus on the innovative work that truly requires human attention.” said Fiona Erickson, SEO Lead at MongoDB.
With the launch of Workflows, Profound is redefining how brands operationalize AI marketing—bridging the gap between insight and execution, and enabling scalable, high-quality marketing built specifically for the era of AI search.