Qloo, a leading AI provider for identifying and predicting consumer preferences, announced the expansion of its strategic partnership with JCDecaux, among the world’s largest out-of-home (OOH) advertising companies. Since 2020, JCDecaux has used the power of Qloo’s Taste AI™ technology to plan hyper-localized OOH campaigns that captivate audiences. Now, that same consumer taste intelligence has been integrated directly into JCDecaux’s Data Management Platform (DMP), Displayce, to help determine the ideal placement for clients’ digital ads. The addition of Qloo’s taste data to JCDecaux’s digital platform is designed to improve audience targeting, increase ad relevance, and help advertisers get better results from campaigns run across JCDecaux’s expansive digital out-of-home (DOOH) network.
Qloo combines diverse sources of consumer data — such as anonymized purchase histories and exclusive, first-party user-inputted interests — with precise location intelligence to form unique heatmaps of consumers’ tastes for different brands, entertainment, travel destinations, restaurants, and more. This hyper-localized understanding of cultural affinities powers JCDecaux’s DMP with a detailed view of consumer interests street-by-street. As a result, advertisers can more effectively, and automatically, target campaigns to specific panels and billboards based on the cultural preferences of nearby consumers.
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“True optimization in OOH advertising is challenging without a full picture of consumer tastes, often causing brands to miss key audiences or overspend in crowded, low-ROI ad spaces,” said James Alger, Co-Founder and COO of Qloo. “Qloo’s Taste AI empowers JCDecaux to understand consumer preferences block-by-block within micro-neighborhoods worldwide. We’re excited to continue to help JCDecaux deliver more nuanced intelligence that drives the most effective and efficient digital outdoor campaigns for their clients.”
SOURCE: PRNewswire