Qualtrics, the leader and creator of the experience management (XM) category, launched Qualtrics Edge™, a powerful new market intelligence platform combining advanced AI, synthetic insights, market research data, and expert advisory services that allow organizations to accelerate strategic decision-making and attract and retain customers.
Qualtrics Edge gives organizations unprecedented visibility into business trends, customer needs, and strategic opportunities through access to millions of trusted consumer insights, market trends, and industry benchmarks – all delivered in a fraction of the time and cost of traditional programs.
With powerful synthetic AI capabilities in Edge Audiences™ and access to a broad range of business and market Edge Instant Insights™ – backed by Qualtrics’ own decades of proprietary research, consumer and competitive benchmarks from Qualtrics partners, and the world’s largest database of experience data – Qualtrics Edge allows companies to undertake customer, employee, and market research at unprecedented speed and scale.
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“To remain competitive and relevant today, organizations can no longer rely on traditional market research tools and practices alone. Teams need instant access to insights they can trust and act on, and they need them to come from a range of sources,” said Brad Anderson, Qualtrics President of Products, User Experience, and Engineering. “Qualtrics Edge is a transformative shift in how businesses gather and use customer insights. Edge’s speed, scalability, and AI-powered intelligence is proven to rapidly help organizations drive success by staying ahead of consumer needs, making smarter decisions, and increasing operational efficiencies.”
SOURCE: PRNewswire