RainFocus™, the enterprise event marketing platform recently named a Leader in the 2026 Gartner® Magic Quadrant™ for Event Marketing and Management Platforms, announced two new content supply chain integrations: Adobe Experience Manager Sites Connector and Adobe Experience Manager Content Advisor. Combined with the RainFocus and Adobe Workfront Fusion integration, the new integrations holistically power the event content supply chain.
Designed for event marketing, creative, and web development teams, the new integrations eliminate event content delays throughout the project creation, approval, and publishing processes.
What This Means for Event Marketing, Creative, and Web Development Teams
A unified event content supply chain allows organizations to treat event data as a strategic asset rather than a siloed tactical output. By bridging the gap between event planning and web execution, these integrations enable governance with a single source of truth. This ensures brand consistency across thousands of global touchpoints.
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Key Capabilities
- RainFocus and Adobe Workfront Fusion Integration: This integration supports efficient event planning and production processes through automated handoffs and template usage. It increases scalability and operational efficiency for both large-scale events and small, localized events.
- RainFocus and Adobe Experience Manager Sites Connector: This new integration synchronizes RainFocus session, speaker, and exhibitor data directly into Adobe Experience Manager Content Fragments and uses its powerful authoring tool to create rich event websites without manual data transfer or redundant updates. This also ensures a seamless and consistent brand experience.
- RainFocus and Adobe Experience Manager Content Advisor: With this new integration, marketers can browse and select approved Adobe Experience Manager assets directly within the RainFocus interface, guaranteeing that only the current versions of globally approved and localized content are used in event materials. The team can leverage AI-powered semantic search to locate the right media based on natural language descriptions, not just technical metadata. The integration eliminates asset duplication and significantly speeds up the creation of regional event series.
Marius Milcher, VP of Platform Strategy and AI, RainFocus: “Our partnership with Adobe is built on technical interoperability. By integrating Adobe Experience Manager Sites Connector and Adobe Experience Manager Content Advisor, we provide the architectural foundation to automate the event lifecycle, allowing clients to transition from manual data management to strategic, data-driven decision-making.”
Stephen Ratpojanakul, Senior Director, Digital Strategy Group – Tech, Manufacturing, and B2B, Adobe: “Integrating RainFocus into Adobe’s content supply chain solution allows our mutual customers to extend the power of Adobe Experience Manager into their customer conferences, field marketing events, and other face-to-face moments during the customer journey. Now, even in-person event engagements can be brand-compliant, data-rich, and seamlessly delivered to all attendees.”
What Makes RainFocus Different
- Agentic AI Core: RainFocus utilizes the industry’s most advanced agentic AI to orchestrate customer engagement throughout the customer lifecycle.
- Unified Data Schema: Unlike point solutions, RainFocus unifies data from in-person, virtual, and hybrid events in a single platform.
- Deep Adobe Synergy: These integrations are purpose-built to support Adobe’s strategic content supply chain framework for end-to-end business process automation.
SOURCE: PRNewswire