RainFocus, provider of the next-generation event marketing platform, announced that it was recognized at Adobe Summit, the Digital Experience Conference, as the 2025 Adobe Digital Experience B2B Technology Partner of the Year.
The Adobe Digital Experience Partner Awards honor companies that have made leading contributions to Adobe’s business and have had a significant impact on customer success. RainFocus’ data integration solutions with Adobe, including the Source Connector and the Destination Connector for Adobe Experience Platform, contributed to this award win.
With the Source Connector, businesses can map RainFocus behavioral data into Adobe Experience Platform, creating a holistic customer and attendee view to make informed sales and marketing decisions. The Destination Connector in Adobe Real-Time CDP allows those customer profiles to be activated in RainFocus as attendees to further fuel personalized journeys inside of events and streamline the acquisition process.
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The award was announced as part of Partner Day, a pre-conference experience for attendees from the Adobe partner ecosystem.
RainFocus has worked with Adobe on their event portfolio for over six years and is the provider of the event marketing platform powering this year’s Adobe Summit. The conference hosts in-person and virtual attendees and 200-plus sessions.
“We’ve built an incredibly powerful partnership with Adobe, and we are honored to be recognized with this award,” said JR Sherman, CEO of RainFocus. “Our native platform integrations with Adobe Experience Platform enable event marketing to play a pivotal role as marketing evolves from disconnected campaigns to seamless customer journeys. Our two-way Adobe integrations fuel our sales enablement tools, informing customer revenue teams with buying group engagement and behavioral data in real time. Events are the nexus of sales marketing, and our innovative Adobe integrations have demonstrated measurable pipeline expansion and win rate improvement among our joint clients. We’re excited to power Adobe Summit 2025 and showcase RainFocus‘ abilities to connect customer journeys and elevate customer relationships.”
SOURCE: PRNewswire