Rakuten Advertising, the leading global affiliate marketing network, revealed several new solutions helping advertisers and publishers navigate affiliate marketing industry challenges and demands. Announced at Rakuten Optimism 2025, these new solutions provide publishers with enhanced data transparency, help advertisers remain brand-safe and compliant, and bridge the gap between creator and affiliate marketing. These new solutions include:
Affiliate Conversion Journey – Transparency API
This enhanced version of Affiliate Conversion Journey, Rakuten Advertising’s contribution insights solution for publishers, adds a new transparency API that provides publishers with next-day visibility into their role in a customer’s purchase journey – right down to the order.
“The affiliate industry is facing a critical challenge where publishers are often reliant on the last click for commissions while advertisers often use multi-touch attribution technologies,” said Nick Stamos, CEO at Rakuten Advertising. “This new API will give publishers the data transparency to better understand and attribute the value they deliver for their advertiser partners. With this new, higher level of transparency in the conversion funnel, publishers will be better equipped to advocate for their value in the shopping journey, even beyond the last click.”
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“Rakuten Advertising Detect is an all-in-one solution that combines the strength of our partnerships with our own proprietary technologies to deliver advertisers the oversight they need to ensure their affiliate programs are protected and optimized,” said Stamos. “By partnering with multiple third parties and leaning into our Affiliate Intelligence innovations, our clients will remain one step ahead of fraudsters and bad actors – even as AI makes them increasingly difficult to detect.”
SOURCE: PRNewswire