Reveal is pleased to announce the launch of its market leading Brand Lift Measurement product in nine key European markets. Already a proven success in the U.S. and Canada, this innovative solution is designed to deliver actionable insights for advertisers running out-of-home (OOH) campaigns.
“Our customers operate globally so we want our product to match their offerings,” said Reveal’s CTO Gabe Frangakis. “Europe was our logical next step, but we’re excited to continue expanding our footprint globally” Gabe added.
A New Standard in OOH Campaign Measurement
Reveal’s Brand Lift Measurement product introduces a reliable and data-driven approach to evaluate the effectiveness of OOH campaigns. By observing mobile location data (GPS signals), the product measures brand lift by comparing responses from two groups—individuals exposed to the advertising campaign and a carefully matched control group that was not exposed. Through surveys fielded to both groups, advertisers gain valuable insights into the impact of their OOH campaigns on metrics such as brand awareness.
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Key Features and Benefits
- Precise Audience Insights – GPS-based audience segmentation provides accurate analysis of campaign exposure.
- Actionable Brand Awareness Metrics – Lift analysis clearly identifies the success of your OOH campaign efforts.
- Tailored for European Campaigns – Fully GDPR-compliant to meet regulatory standards for data privacy and security.
- Real User Feedback – Surveys are conducted with users who are not financially incentivized, delivering unbiased and reliable data points.
- Streamlined Process – Comprehensive management of audience data, survey completion, and reporting ensures a seamless experience.
Available Across Nine European Countries
With Reveal‘s expansion into Europe, those advertising in Germany, the United Kingdom, France, Italy, Spain, the Netherlands, Belgium, Sweden, and Austria can now harness this powerful measurement tool to optimize their advertising investments.
SOURCE: PRNewswire