cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
    Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
    Zoom reimagines customer experience with agentic AI
    Zoom reimagines customer experience with agentic AI
    Amplitude AI Agents Launch Always-On Product Innovation
    Amplitude AI Agents Launch Always-On Product Innovation
    Universal Ads Launches TV’s First API Partner Program to Revolutionize TV Advertising with Curated Creative and Measurement Solutions
    Universal Ads Launches TV’s First API Partner Program to Revolutionize TV Advertising with Curated Creative and Measurement Solutions
    Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
    Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
    Previous Next
  • Featured Articles
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Optimizing PPC Campaigns Using Call Data in GA4-01
    Optimizing PPC Campaigns Using Call Data in GA4
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Previous Next
  • Quick Bytes
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst cmofirst
  • Home
  • News
    Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
    Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
    Zoom reimagines customer experience with agentic AI
    Zoom reimagines customer experience with agentic AI
    Amplitude AI Agents Launch Always-On Product Innovation
    Amplitude AI Agents Launch Always-On Product Innovation
    Universal Ads Launches TV’s First API Partner Program to Revolutionize TV Advertising with Curated Creative and Measurement Solutions
    Universal Ads Launches TV’s First API Partner Program to Revolutionize TV Advertising with Curated Creative and Measurement Solutions
    Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
    Acxiom and LoopMe Launch Survey-Based Custom Audience Partnership
    Previous Next
  • Featured Articles
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
    Optimizing PPC Campaigns Using Call Data in GA4-01
    Optimizing PPC Campaigns Using Call Data in GA4
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Why the Gartner Marketing Symposium/Xpo™ 2025 Is a Must-Attend for Leaders Shaping the Future of Marketing
    Building Brand Loyalty Through Ecosystems: A Marketing PerspectiveBuilding Brand Loyalty Through Ecosystems: A Marketing Perspective
    Building Brand Loyalty Through Ecosystems: A Marketing Perspective
    The Ultimate Framework for Measuring Marketing ROI in 2025
    The Ultimate Framework for Measuring Marketing ROI in 2025
    Previous Next
  • Quick Bytes
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Amperity Launches Chuck Data, AI-Powered Customer Data Engineering in Databricks
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    Madhive Introduces Fraud-Free Guarantee to Safeguard Local Advertisers
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    HCLSoftware Unveils HCL Unica+, AI MarTech Platform for the Intelligence Economy
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Penlink Launches VIA, A Generative AI-Powered Visual Intelligence Platform
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Catchpoint Enhances Mobile App Monitoring with OpenTelemetry-Based Native RUM
    Previous Next
  • Featured Interviews
    Metric-Focused Leadership
    Metric-Focused Leadership: The New Playbook for Marketing Visionaries
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    The-Urgency-to-Utilize-Digital-Experience-Platform-in-2022
    The Urgency to Utilize Digital Experience Platform in 2022
    Customer Experience
    Elevating Customer Experience with Digital Experience Platforms
    Previous Next
  • Contact Us
Top Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Three-Key-Ways-B2B-Marketers-Can-Devise-a-Data-Privacy-Marketing

Three Key Ways B2B Marketers Can Devise a Data Privacy Marketing Plan

5 Min Read
Optimizely

Optimizely Recognized as a Leader in 2024 Gartner Magic Quadrant for Content Marketing Platforms

3 Min Read
cmofirst > Blog > Marketing > Rollworks launches Command Center, a dashboard that allows users to optimize thier entire end_ to _end ABM strategy
MarketingNews

Rollworks launches Command Center, a dashboard that allows users to optimize thier entire end_ to _end ABM strategy

Posted by By CMOFirst Bureau 3 Min Read
ROLLWORKS
Share on
READ NEXT
Segmind
Segmind Adds Recraft-V3-SVG, Bringing Scalable Vector Graphics to Its Creative Platform

Account-based platform RollWorks, a division of NextRoll, announced the launch of Command Center, the company’s interactive ABM dashboard that unifies buying signals into a single and easy-to-understand interface. Command Center, which is now generally available, connects insights to actions and allows users to take next best actions directly in the tool, ultimately driving pipeline and impacting bottom lines.

While many teams are eager to adopt ABM, finding success in its execution has proven to be challenging. Only a handful of companies have successfully implemented ABM to gain a strategic edge in the competitive landscape because of an absence of clear guidance and established best practices. RollWorks is changing that with Command Center.

Command Center provides a visualization of account status and progress. It identifies an average of 15,000 in-market accounts that each customer can take action on. ABM marketers can now quickly recognize which stages accounts are in within their own buying journey and are dynamically recommended best next actions based on buying signals, fit, and engagement behaviors. And finally, marketers can directly execute these recommended actions within the Command Center itself, eliminating the need to navigate elsewhere within the platform.

Also Read: beehiiv raises $33M Series B for newsletter and email platform

“ABM is critical for fostering growth, especially for marketers seeking enhanced performance and increased budgets,” said Vibhor Kapoor, Chief Business Officer at NextRoll. “Our innovative Command Center makes it easy for our customers to incorporate ABM into their existing strategies, supercharging their success without impacting efficiency.”

Command Center allows users to utilize filter enhancements for more tailored insights, including filtering by Fit Models and Intent Data. Not only that, but unique “action cards” within Command Center present users with three dynamically updated cards that highlight best practice actions for capturing demand and engaging high-potential accounts. Further, Command Center is seamless and automatic – updating to reflect the number of accounts at each stage of the customized buyer’s journey.

“By consolidating our intent insights into a single reliable source, the RollWorks Command Center has significantly streamlined our workstreams,” said Mike Holihan, Senior Director of Demand Generation, Power Factors. “It automatically prioritizes target accounts in real time and allows for their immediate integration into campaigns, eliminating the need for manual exports, spreadsheet handoffs, and other cumbersome processes. This not only saves time but also enhances our alignment with the sales team, enabling more timely account outreach that improves our ABM efficiency.”

SOURCE: PRNewsWire

Tags: ABM Account platform COMMAND CENTER NextRoll RollWorks
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau May 3, 2024
Previous Article Qualtrics Qualtrics and Bain Expand Partnership to Transform Customer and Employee Experiences
Next Article Hyperquake Independent Creative Strategy, Branding and Experience Design Agency Hyperquake Acquires Award-Winning Design and Technology Studio Potion

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing
Featured ArticlesMarketingMarketing Trends

How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing

17 Min Read
Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools
MarketingNews

Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools

3 Min Read
Zoom reimagines customer experience with agentic AI
MarketingNews

Zoom reimagines customer experience with agentic AI

2 Min Read
Amplitude AI Agents Launch Always-On Product Innovation
MarketingNews

Amplitude AI Agents Launch Always-On Product Innovation

3 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

How to Build a Strong Customer Data Foundation to Unlock Truly Personalized Marketing

Basis Technologies Enhances Advertising Platform with Omnichannel and Automation Tools

Zoom reimagines customer experience with agentic AI

Amplitude AI Agents Launch Always-On Product Innovation

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2023 CMOFirst - a brand owned and operated by WM America | All rights reserved | Privacy Policy| GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.AcceptDeclinePrivacy Notice