RudderStack announced the launch of its new streaming integration for the Snowflake AI Data Cloud, unveiled at Snowflake Summit 2025. This latest offering brings together RudderStack’s powerful infrastructure for real-time customer data collection and governance with Snowflake’s Snowpipe Streaming technology-enabling joint customers to ingest and activate clean, compliant event data across all sources in near real time.
With this integration, businesses can now unlock a wide range of low-latency use cases within the Snowflake AI Data Cloud, such as real-time analytics, dynamic A/B testing, and hyper-personalized experiences.
“By leveraging Snowflake’s Snowpipe Streaming technology, RudderStack joins Snowflake in making data streaming more accessible,” said Eric Dodds, Head of Product at RudderStack. “Now, more organizations can unlock valuable low-latency use cases in Snowflake, such as real-time analytics, A/B testing, and personalization. Our high-performance SDKs and robust governance tools make it easy to collect events across the customer journey and enforce governance before the data lands in Snowflake.”
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“RudderStack’s commitment to helping Snowflake empower every enterprise marketer to achieve its full potential through data and AI can be seen through the launch of its Snowflake Streaming integration,” said David Wells, Industry Principal, AdTech and MarTech at Snowflake. “We look forward to driving deeper value for Snowflake’s AI Data Cloud ecosystem through collaboration with RudderStack to make customer data streaming more accessible for every Snowflake customer.”