× Popup Image Know More
cmofirst
0
  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Archives

  • March 2026
  • February 2026
  • January 2026
  • December 2025
  • November 2025
  • October 2025
  • September 2025
  • August 2025
  • July 2025
  • June 2025
  • May 2025
  • April 2025
  • March 2025
  • February 2025
  • January 2025
  • December 2024
  • November 2024
  • October 2024
  • September 2024
  • August 2024
  • July 2024
  • June 2024
  • May 2024
  • April 2024
  • March 2024
  • February 2024
  • January 2024
  • December 2023
  • November 2023
  • October 2023
  • August 2022
  • July 2022
  • March 2022
  • December 2021
  • November 2021
  • September 2021
  • August 2021
  • July 2021
  • June 2021
  • May 2021
  • April 2021
  • March 2021
  • February 2021
  • January 2021

Categories

  • 2021: the Comeback year
  • b to b Market
  • CMO
  • Covid-19
  • Customer Experience
  • Featured Articles
  • Featured Interviews
  • Features
  • Guide
  • infographics
  • Leadership
  • Marketing
  • Marketing Trends
  • Martech
  • News
  • Quick Bytes
  • Resouce
  • Uncategorized

Meta

  • Log in
  • Entries feed
  • Comments feed
  • WordPress.org
cmofirst cmofirst
cmofirst cmofirst
cmofirst cmofirst
  • Home
  • News
    Movate
    Movate Partners with Kahuna Labs on AI-Driven Technical Support Solution
    BrightEdge
    BrightEdge Data Reveals Google AI More Critical of Brands Than ChatGPT
    CobbleStone
    CobbleStone Software Expands VISDOM AI for Collaboration
    B2 Communications
    B2 Communications Adds AI Search Specialization
    Equilar ExecAtlas
    Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
    Previous Next
  • Featured Articles
    B2B Marketing Exchange 2026: A Leading Gathering for Modern B2B Marketing Strategy and Innovation
    B2B Marketing Exchange 2026: A Leading Gathering for Modern B2B Marketing Strategy and Innovation
    AI Content Marketing in 2026: How Intelligent Automation Is Redefining Brand Storytelling and Performance
    AI Content Marketing in 2026: How Intelligent Automation Is Redefining Brand Storytelling and Performance
    The MarTech Summit Berlin 2026: Where Marketing Leaders Meet Technology Strategy and Real World Execution
    The MarTech Summit Berlin 2026: Where Marketing Leaders Meet Technology Strategy and Real World Execution
    Data Analytics in 2026: How Marketing Leaders Turn Insights into Competitive Advantage
    Data Analytics in 2026: How Marketing Leaders Turn Insights into Competitive Advantage
    ANA Creator Marketing Conference 2026: Building Influence and Partnerships in the Creator Economy
    ANA Creator Marketing Conference 2026: Building Influence and Partnerships in the Creator Economy
    Previous Next
  • Quick Bytes
    BrightEdge
    BrightEdge Data Reveals Google AI More Critical of Brands Than ChatGPT
    Krisp Introduces Listener-Side Accent Conversion to Improve Voice AI Communication
    Krisp Introduces Listener-Side Accent Conversion to Improve Voice AI Communication
    3Play Media Launches Pulse to Streamline Video Accessibility Compliance
    3Play Media Launches Pulse to Streamline Video Accessibility Compliance
    LivePerson Introduces Syntrix Platform to Evaluate and Train Enterprise AI Agents
    LivePerson Introduces Syntrix Platform to Evaluate and Train Enterprise AI Agents
    Typeface Launches AI-Powered Marketing Orchestration Engine to Streamline Enterprise Campaign Execution
    Typeface Launches AI-Powered Marketing Orchestration Engine to Streamline Enterprise Campaign Execution
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Metaverse-Creating-Opportunities-for-B2B-Marketing

Metaverse Creating Opportunities for B2B Marketing

9 Min Read
cmofirst cmofirst
  • Home
  • News
    Movate
    Movate Partners with Kahuna Labs on AI-Driven Technical Support Solution
    BrightEdge
    BrightEdge Data Reveals Google AI More Critical of Brands Than ChatGPT
    CobbleStone
    CobbleStone Software Expands VISDOM AI for Collaboration
    B2 Communications
    B2 Communications Adds AI Search Specialization
    Equilar ExecAtlas
    Equilar ExecAtlas Partners with SalesIntel to Close Executive Data Gap
    Previous Next
  • Featured Articles
    B2B Marketing Exchange 2026: A Leading Gathering for Modern B2B Marketing Strategy and Innovation
    B2B Marketing Exchange 2026: A Leading Gathering for Modern B2B Marketing Strategy and Innovation
    AI Content Marketing in 2026: How Intelligent Automation Is Redefining Brand Storytelling and Performance
    AI Content Marketing in 2026: How Intelligent Automation Is Redefining Brand Storytelling and Performance
    The MarTech Summit Berlin 2026: Where Marketing Leaders Meet Technology Strategy and Real World Execution
    The MarTech Summit Berlin 2026: Where Marketing Leaders Meet Technology Strategy and Real World Execution
    Data Analytics in 2026: How Marketing Leaders Turn Insights into Competitive Advantage
    Data Analytics in 2026: How Marketing Leaders Turn Insights into Competitive Advantage
    ANA Creator Marketing Conference 2026: Building Influence and Partnerships in the Creator Economy
    ANA Creator Marketing Conference 2026: Building Influence and Partnerships in the Creator Economy
    Previous Next
  • Quick Bytes
    BrightEdge
    BrightEdge Data Reveals Google AI More Critical of Brands Than ChatGPT
    Krisp Introduces Listener-Side Accent Conversion to Improve Voice AI Communication
    Krisp Introduces Listener-Side Accent Conversion to Improve Voice AI Communication
    3Play Media Launches Pulse to Streamline Video Accessibility Compliance
    3Play Media Launches Pulse to Streamline Video Accessibility Compliance
    LivePerson Introduces Syntrix Platform to Evaluate and Train Enterprise AI Agents
    LivePerson Introduces Syntrix Platform to Evaluate and Train Enterprise AI Agents
    Typeface Launches AI-Powered Marketing Orchestration Engine to Streamline Enterprise Campaign Execution
    Typeface Launches AI-Powered Marketing Orchestration Engine to Streamline Enterprise Campaign Execution
    Previous Next
  • Featured Interviews
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 3. feat. Pooja Dey Director of Product Marketing @ Sage & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 2. feat. Rachel Roundy Fmr. Sr Global Demand Generation Manager- Revenue Marketing @ Intel & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Women in Marketing. Episode 1. feat. Aditi Uppal @ Teradata & Kavita Patel @ Way Media
    Paving-the-Way-for-The-New-Wave-of-CMOs
    Paving the Way for The New Wave of CMOs
    Metaverse-Creating-Opportunities-for-B2B-Marketing
    Metaverse Creating Opportunities for B2B Marketing
    Previous Next
  • Contact Us
Top Read
Customer Experience

Elevating Customer Experience with Digital Experience Platforms

9 Min Read
Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

9 Min Read
Three-Key-Pitfalls-of-Omnichannel-that-B2B-Marketers-Must-Address-in

Three Key Pitfalls of Omnichannel that B2B Marketers Must Address in 2022

5 Min Read
Metaverse-Creating-Opportunities-for-B2B-Marketing

Metaverse Creating Opportunities for B2B Marketing

9 Min Read
cmofirst > Blog > Marketing > Salesforce Signs Definitive Agreement to Acquire Informatica
MarketingNews

Salesforce Signs Definitive Agreement to Acquire Informatica

Posted by By CMOFirst Bureau 2 Min Read
Salesforce Signs Definitive Agreement to Acquire Informatica
Share on
READ NEXT
Ushur
Ushur Launches Prebuilt Onboarding Automation Solution for Group and Worksite Benefits Companies

Salesforce, the world’s #1 AI CRM, and Informatica, a leader in enterprise AI-powered cloud data management, have entered into an agreement for Salesforce to acquire Informatica for approximately $8 billion in equity value, net of Salesforce’s current investment in Informatica. Under the terms of the agreement, holders of Informatica’s Class A and Class B-1 common stock will receive $25 in cash per share.

The planned acquisition will enhance Salesforce’s trusted data foundation critical for deploying powerful and responsible agentic AI. The combination of Informatica’s rich data catalog, data integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services with the Salesforce platform will establish a unified architecture for agentic AI – enabling AI agents to operate safely, responsibly, and at scale across the modern enterprise.

“Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Marc Benioff, Chair and CEO of Salesforce. “By uniting the power of Data Cloud, MuleSoft, and Tableau with Informatica’s industry-leading, advanced data management capabilities, we will enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company, and significantly strengthen our position in the $150 billion-plus enterprise data market.”

Also Read: StackAdapt Expands Partnership With Samba TV to Power Smarter CTV and Digital Advertising in Australia

“Joining forces with Salesforce represents a significant leap forward in our journey to bring ​​data and AI to life by empowering businesses with the transformative power of their most critical asset – their data,” said Amit Walia, CEO of Informatica. “We have a shared vision for how we can help organizations harness the full value of their data in the AI era.”

SOURCE: Businesswire

Tags: CDP cloud data management CMOFirst CRM data integration Informatica InformaticaSalesforce metadata management news
Share on
Share on Facebook Share on Twitter Share on Pinterest Share on Email
CMOFirst Bureau May 28, 2025
Previous Article Azerion Unveils Azerion Intelligence: A Next-Generation Multi-Cloud and AI Platform for European Businesses Azerion Unveils Azerion Intelligence: A Next-Generation Multi-Cloud and AI Platform for European Businesses
Next Article DIDWW launches automated messaging workflows in its omnichannel Messaging Platform DIDWW launches automated messaging workflows in its omnichannel Messaging Platform

Leave a Reply

Leave a Reply Cancel reply

Your email address will not be published. Required fields are marked *

You Might Also Enjoy

Movate
MarketingNews

Movate Partners with Kahuna Labs on AI-Driven Technical Support Solution

6 Min Read
BrightEdge
MarketingNewsQuick Bytes

BrightEdge Data Reveals Google AI More Critical of Brands Than ChatGPT

2 Min Read
CobbleStone
MarketingNews

CobbleStone Software Expands VISDOM AI for Collaboration

2 Min Read
B2 Communications
MarketingNews

B2 Communications Adds AI Search Specialization

3 Min Read

CMOFirst is a digital platform that facilitates talks about marketing technology and the digital transformation of the marketing function.

Latest Posts

Movate Partners with Kahuna Labs on AI-Driven Technical Support Solution

BrightEdge Data Reveals Google AI More Critical of Brands Than ChatGPT

CobbleStone Software Expands VISDOM AI for Collaboration

B2 Communications Adds AI Search Specialization

Quick Links

  • Home
  • News
  • Featured Articles
  • Quick Bytes
  • Featured Interviews
  • Contact Us

Contact Our Editorial Team

Looking for an editorial service one click away?

Connect Now

Membership

Join

©2025 CMOFirst - a brand owned and operated by Way Media | All rights reserved | Privacy Policy | GDPR | Privacy Notice

We use cookies to ensure that we give you the best experience on our website. If you continue to use this site we will assume that you are happy with it.