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Elevating Customer Experience with Digital Experience Platforms

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Paving-the-Way-for-The-New-Wave-of-CMOs

Paving the Way for The New Wave of CMOs

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cmofirst > Blog > Marketing > Salesforce Signs Definitive Agreement to Acquire Informatica
MarketingNews

Salesforce Signs Definitive Agreement to Acquire Informatica

Posted by By CMOFirst Bureau 2 Min Read
Salesforce Signs Definitive Agreement to Acquire Informatica
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Creatio Partners with Meritus USA to Enhance AI-Driven CRM

Salesforce, the world’s #1 AI CRM, and Informatica, a leader in enterprise AI-powered cloud data management, have entered into an agreement for Salesforce to acquire Informatica for approximately $8 billion in equity value, net of Salesforce’s current investment in Informatica. Under the terms of the agreement, holders of Informatica’s Class A and Class B-1 common stock will receive $25 in cash per share.

The planned acquisition will enhance Salesforce’s trusted data foundation critical for deploying powerful and responsible agentic AI. The combination of Informatica’s rich data catalog, data integration, governance, quality and privacy, metadata management, and Master Data Management (MDM) services with the Salesforce platform will establish a unified architecture for agentic AI – enabling AI agents to operate safely, responsibly, and at scale across the modern enterprise.

“Together, Salesforce and Informatica will create the most complete, agent-ready data platform in the industry,” said Marc Benioff, Chair and CEO of Salesforce. “By uniting the power of Data Cloud, MuleSoft, and Tableau with Informatica’s industry-leading, advanced data management capabilities, we will enable autonomous agents to deliver smarter, safer, and more scalable outcomes for every company, and significantly strengthen our position in the $150 billion-plus enterprise data market.”

Also Read: StackAdapt Expands Partnership With Samba TV to Power Smarter CTV and Digital Advertising in Australia

“Joining forces with Salesforce represents a significant leap forward in our journey to bring ​​data and AI to life by empowering businesses with the transformative power of their most critical asset – their data,” said Amit Walia, CEO of Informatica. “We have a shared vision for how we can help organizations harness the full value of their data in the AI era.”

SOURCE: Businesswire

Tags: CDP cloud data management CMOFirst CRM data integration Informatica InformaticaSalesforce metadata management news
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CMOFirst Bureau May 28, 2025
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