Publica by IAS, the leading Connected TV (CTV) ad server for publishers and smart TV manufacturers, announced the multi-year extension of its exclusive global partnership with Samsung Ads, the advanced advertising division of Samsung Electronics. The renewed agreement strengthens the companies’ collaboration to deliver a seamless, TV-like ad experience while maximizing revenue opportunities across Samsung’s expansive CTV inventory.
Samsung Ads continues to leverage Publica’s award-winning ad server and unified auction technology to drive yield, enhance monetization, and deliver greater transparency for advertisers. Through Publica, Samsung Ads provides access to premium CTV inventory on Samsung TV Plus, the company’s free ad-supported TV (FAST) service, which streams 700 channels in the U.S. and 3,500 channels globally—more than any other major FAST platform. As the #1 streaming service on the world’s #1 TV brand, Samsung TV Plus reaches over 88 million monthly active users worldwide.
“Publica’s platform has enabled Samsung Ads to grow and become the industry’s leading FAST service due to its ease of use, flexibility and enhanced functionality,” said Joe Melaragno, Head of Channel Sales, Samsung Ads. “We have deepened our commitment to deliver even more high-quality content for audiences, and our partnership with Publica enables Samsung to maximize inventory value while driving outcomes for advertisers.”
Also Read: Locality Launches Advanced Audience Engine to Revolutionize Local Advertising with AI
How Publica Enhances Samsung Ads’ CTV Offering
- Advanced Ad Serving: Provides granular controls for targeting, optimization, and delivery—ensuring advertisers benefit from the precision of digital with the immersive quality of TV.
- Ad Pod Decisioning: Enables advertisers to secure first-in-pod placement or category exclusivity, maximizing impact while managing frequency.
- Unified Auctions: Built on the OpenRTB 2.6 framework, Publica centralizes demand sources, allowing Samsung Ads to run controlled, unified auctions that boost revenue and optimize ad breaks.
- Seamless Ad Experience: Intelligent ad pod construction ensures linear TV-like breaks, delivering competitive separation, deduplication, and enhanced brand suitability to improve engagement and retention.
“As a longstanding partner of Samsung Ads, we have been focused on empowering them with industry-leading technology specifically built to maximize revenue while delivering a high-quality seamless ad experience,” said Cameron Miille, CRO of Publica by IAS. “As Samsung Ads continues to grow its audience, our solutions will continue to ensure the curation of exceptional CTV ad breaks across their inventory.”
With this extended partnership, Samsung Ads and Publica by IAS reaffirm their commitment to advancing CTV monetization, advertiser transparency, and viewer experience on a global scale.