AI Digital, a leader in programmatic advertising solutions, and Smart Supply (formerly LucidX) are joining forces to bridge the gap between the demand and supply sides of the programmatic ecosystem. This strategic move creates a unified, transparent, and AI-driven solution that empowers advertisers to achieve superior campaign performance.
The programmatic landscape has long been fragmented, with advertisers often facing challenges related to Demand-Side Platform (DSP) biases, supply inefficiencies, and misalignment on marketer outcomes. Smart Supply addresses these issues head-on, providing direct access to premium inventory via outcome-based AI-optimized deal IDs. By eliminating unnecessary intermediaries and optimizing traffic quality in real-time, Smart Supply ensures advertisers receive the most efficient and effective use of their media spend. The strategic alliance marks a significant step towards a more holistic approach to delivering measurable marketer value through programmatic advertising.
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“This integration is a game-changer for programmatic advertising,” says Britany Scott, VP of Growth at Smart Supply. “By unifying both demand and supply under one roof, we’re eliminating the traditional complexities and biases that have plagued the industry for too long. This allows us to focus on what truly matters: delivering measurable outcomes for our clients through transparent, data-driven strategies and fostering stronger, more collaborative partnerships within the programmatic ecosystem.”
SOURCE: Accessnewswire