Integration enables streamlined Reddit advertising with automated workflows and creative scalability.
Smartly, the AI-powered advertising technology company recognized as a leader in The Forrester Wave™: Creative Advertising Technologies, announced the integration of Reddit into its unified platform. This launch enables brands to activate, manage, and measure Reddit campaigns with the same automation, creative intelligence, and cross-channel orchestration that define Smartly’s industry-leading approach.
With 108+ million daily active uniques and 100,000+ vibrant communities, Reddit is where over half of online mentions of purchasing decisions are happening (Brandwatch, Global, Oct 2023 – Mar 2024). As the platform scales its flagship shopping solution Dynamic Product Ads, Smartly equips advertisers with the tools to engage Reddit’s intent-driven audiences with precision, agility, and creative relevance.
“Our communities thrive on real conversations and shared interests that are naturally commercial, making Reddit a uniquely powerful place for brands to connect with actively engaged shoppers,” said Jen Wong, COO of Reddit. “Through our integration with Smartly, advertisers efficiently can tap into this energy—delivering campaigns that are timely, authentic, and aligned with the existing shopping intent on Reddit.”
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Reddit joins Smartly’s growing ecosystem of supported platforms, spanning CTV, Social Media, and the Open Web, enabling advertisers to launch and optimize campaigns across today’s most influential digital environments. This integration marks another step in Smartly’s mission to unify media and creative into a single, intelligent workflow turning complexity into clarity and potential into performance.
“By integrating Reddit into the Smartly platform, we’re helping brands engage Reddit’s community with the right creative, at the right moment, with the speed and agility needed to match the pace of their conversation,” said Laura Desmond, CEO of Smartly. “Our focus is to seamlessly combine message authenticity, brand awareness and performance to help power business growth.”
SOURCE: Businesswire