Smartly, the leading AI-powered advertising platform for creative, media, and measurement, announced a new integration with Spotify Ads Manager, enabling brands and agencies to seamlessly run Spotify audio and video campaigns directly through Smartly alongside other major digital channels.
This collaboration merges Spotify’s highly engaged audience environment with Smartly’s advanced capabilities in creative scalability, real-time optimization, and unified cross-channel measurement. Advertisers can now build Spotify-compatible audio, display, and video ad formats in minutes using generative AI tools, intelligent templates, and repurposed social assets. Campaigns can be scaled effortlessly with AI-guided budget allocation and measured holistically across multiple platforms.
“Advertising is at its best when creativity, media, and intelligence work in harmony to reach people in the moments that matter,” says KMac, Chief Commercial Officer, Smartly. “Spotify commands consumer attention, and together we’re turning that attention into foresight, personalization, and outcomes. This partnership goes beyond efficiency, it unites two leaders to give marketers a predictive, unified view across channels and a clearer path to growth powered by creativity at scale.”
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Unlocking New Reach and Measurable Impact
As marketers expand their channel strategies, Spotify delivers incremental reach at the intersection of content, context, and culture. Studies show Spotify offers 22% more reach than social media and 27% more than traditional TV*. Pairing audio and video campaigns—rather than running audio alone—can generate a 35% lift in purchase intent, turning attention into tangible results*.
Through this integration, Smartly empowers advertisers with a unified platform to plan, build, and optimize campaigns across channels, giving them the ability to respond to performance in real time and maximize return on ad spend.
“As our ads business continues to evolve, I’m excited to share that we’re partnering with Smartly to expand access to Spotify Ads. Through Smartly’s AI-powered creative, automation, and measurement capabilities, advertisers will be able to plan, build, and optimize their Spotify campaigns entirely within Smartly’s workflow. This partnership is our latest move in our ongoing efforts to make it easier for advertisers to buy, create, measure, and drive results with Spotify Advertising,” says Per Sandell, VP, Product, Spotify.