Smartly, a leading AI advertising platform, has introduced two new tools: Creative Predictive Potential and Creative Insights. These tools are meant to improve decision-making during campaigns. They boost the platform’s intelligence layer. This helps marketers predict creative performance before launch. It also helps them understand success factors once a campaign begins.
Smartly’s updates boost its goal of connecting creative strategy to measurable results. This gives marketing teams a clearer path from idea to execution.
Predict Creative Performance With Precision
Creative Predictive Potential (pre-flight) uses AI to check attention, sentiment, and engagement before a campaign starts. It mixes computer vision and eye-tracking tech. This helps identify which parts of a creative asset attract or lose viewer focus. Marketers get practical, data-driven tips to improve messaging, visuals, and rhythm. This reduces inefficiencies and helps teams launch their best and most compelling ads.
Turn Creative Data Into Strategic Intelligence
Creative Insights (post-flight) is part of Smartly’s Creative Suite. It transforms performance data into valuable creative intelligence. Using AI Theme Analysis and AI Summaries, the tool finds the “why” behind results. It displays visual patterns, tonal elements, and messaging cues. These factors boost performance across channels. This insight helps marketers enhance ideas, develop successful versions, and boost ROI from every creative asset.
“Smartly’s innovation is rooted in giving marketers confidence through clear, real-time intelligence,” said Maxwell Tang, Chief Product Officer at Smartly. “We understand creative is the most powerful performance lever, and with our new capabilities, we can connect creative and performance. This combines predictive analysis with real-time insights to help brands make faster, smarter decisions that maximize return and reduce waste.”
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A Unified Creative Intelligence Workflow for Modern Marketers
Smartly’s expanded creative intelligence engine brings together predictive analysis, cross-channel analytics, AI-powered creative assessment, and automated production within a single integrated workflow. The new capabilities will support social, Google, and programmatic channels, extending the same intelligence and personalization Smartly is known for into emerging environments like Connected TV (CTV).
By aligning creative strategy with performance optimization and media activation, Smartly strengthens its position as one of the few platforms offering a unified solution spanning creative development, deployment, and optimization across every major advertising channel.