ADVANCE, the flagship event from Smartly, the leading AI-powered advertising technology platform, returns to New York City on September 17 for a day that brings together the industry’s most forward-thinking marketers, creatives, and technology leaders at Skylight at The Refinery.
Created for a new era of marketing leadership, ADVANCE is where decision-makers tackle the convergence of AI, creativity, and media performance, and where the next generation of growth ideas is born. This year’s event will feature leaders from Adobe, Amazon Ads, Fox, Google, Pfizer, Snap Inc., Spark Foundry, TikTok, and Unilever, with new speakers added weekly.
“ADVANCE was created to bring together the boldest minds in advertising, media and technology – to spark real conversations about how we move advertising forward and push the boundaries of business. It’s more than an event; it’s a catalyst for what’s next in advertising,” said Laura Desmond, CEO of Smartly.
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What to Expect
In addition to mainstage presentations, this year’s ADVANCE experience is built around two dynamic tracks, Creativity and Commerce, each designed to equip marketing leaders with the clarity, tools, and competitive edge to move with purpose.
- The Creativity Track explores how AI is reshaping storytelling, creative production, and cross-platform performance, transforming ideas into scalable assets that drive growth.
- The Commerce Track dives into media strategy, platform innovation, and measurement, offering real-world solutions for marketers navigating economic pressure and performance complexity.
As the advertising landscape undergoes rapid change, ADVANCE offers a clear point of view: creative and media must work together, AI must deliver on its promise, and performance must be redefined for a more demanding future.
SOURCE: Businesswire