TechTarget, Inc., a leading growth accelerator for the B2B Technology sector, announced that Staci M. Gullotta has joined the Company as its new Chief Marketing Officer. Gullotta succeeds John Steinert, an industry thought leader who will now support that activity full time at the Company. Gullotta previously led demand marketing at ARIS, the business process management leader. Since before its spinoff from Software AG, she was instrumental in conceiving and operationalizing their high-performance global demand center framework. She guided global teams through significant transformations, aligning sales and marketing in ways that drove remarkable improvements in valuation. “Staci’s laser-focus on outcomes and the calm, easy-to-understand approaches she delivers will be hugely valuable to leaders at the world’s leading B2B tech companies,” said Gary Nugent, Chief Executive Officer, Informa TechTarget.
“We’ve collaborated with Staci as a client on hugely productive programs for well over a decade,” said Jane Qin Medeiros, General Manager, Brand to Demand, Informa TechTarget. “We’re excited and extremely lucky to now get to work with her directly on addressing client needs across their go-to-markets.”
In her previous experience as a client of Informa TechTarget, she already has a strong knowledge of Informa TechTarget’s product portfolio and most importantly, brings deep insight into how to activate it most effectively. This perspective will be instrumental in educating and helping our customers deliver maximum value and growth in partnership with Informa TechTarget.
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“Marketing is undergoing dramatic change right now, from tactics all the way to the boardroom. Staci’s exceptional combination of operational depth and B2B marketing excellence make her a rare asset for our clients to tap into,” said Steve Niemiec, Chief Revenue Officer, Informa TechTarget. “She’s lived the challenges, built the solutions and delivered the outcomes that every client seeks.”
“I am extremely excited to join Informa TechTarget as Chief Marketing Officer and look forward to leading the next era of marketing excellence as we grow the brand and continue to establish Informa TechTarget as an indispensable partner to the B2B tech industry,” said Gullotta. “I deeply understand what our customers are facing in today’s fast-changing marketing landscape and I’m truly inspired by the opportunities that lie ahead. There’s never been a more important time to help marketers connect brand, intent, and demand across the entire product lifecycle.”
SOURCE: BusinessWire