StackAdapt, a leading programmatic advertising and marketing technology platform, announced the launch of its first Snowflake Native App, powered by Snowflake Cortex AI, now available on Snowflake Marketplace. StackAdapt becomes the first demand-side platform (DSP) to introduce a Cortex-powered Snowflake Native App, transforming complex data activation workflows into intuitive, self-service tools for marketers.
This new integration represents a major advancement for enterprise advertisers seeking to unlock and activate first-party data at scale. With StackAdapt’s Snowflake Native App, marketers can build real-time audience segments directly within their Snowflake instance—eliminating dependency on IT teams and minimizing data movement, all within a secure, privacy-centric environment.
“Marketers want results, not roadblocks. Bringing Cortex into the Snowflake Native App means our clients can turn raw tables into ready-to-use audiences in minutes,” said Yang Han, Co-Founder and CTO at StackAdapt. “Being able to use first-party data to pinpoint users with precision in a privacy-safe manner is critical to driving performance and growth in today’s world.”
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Leveraging Snowflake Cortex AI, marketers can use natural language processing to query data tables, auto-map relevant columns, and instantly identify the exact data needed to power their campaigns. This eliminates the need for manual workflows and spreadsheets, allowing teams to focus on strategic execution and performance optimization.
The app enables a variety of high-impact use cases including retargeting past customers, building lookalike audiences, suppressing segments like converted users or low-quality leads, and measuring campaign outcomes—all using existing first-party data stored within Snowflake.
Through seamless integration with the StackAdapt Data Hub, users can unify data from multiple Snowflake tables without additional formatting or stitching. This creates a centralized view of the customer journey, equipping marketers with deeper insights and faster time to activation.
“StackAdapt has launched a number of solutions on Snowflake Marketplace, and this latest launch illustrates how the Snowflake Native App Framework simplifies first-party data activation at scale,” said Eric Batscha, Industry Principal, Adtech at Snowflake. “StackAdapt is a prime example of a partner that’s raising the bar for usability while protecting customer data in Snowflake.”