STN Video, a leading global online video platform for publishers, announced the enhancement of the STN OVP. The new OVP represents the first go-to-market product since STN Video was acquired by global tech and sports content company, Minute Media, in January. The product combines STN’s premium, exclusive digital video library and sports marketing partners from STN Video, combined with the robust capabilities of Minute Media’s technology.
The STN OVP features a suite of tools and benefits for publishers like exclusive video from over 250 premium sports content providers including the NFL, MLB, NBA and more as well as culture, lifestyle, entertainment and business news providers like Conde Nast, Reuters, Bloomberg and Fortune. The product also features unparalleled contextual relevance via STN Smart Match®, an AI tool that instantly matches article editorial with STN’s industry leading video catalog, along with the opportunity for publishers to ingest their own content and demand sources.
“This enhanced version of STN OVP will give publishers premium video content from the world of sports, entertainment, business, lifestyle and more while providing a significant source of revenue,” said Minute Media’s GM of Video and SSP, Tom Webster. “We’ve already seen incredible results for this product across Minute Media’s owned and operated brands, including the most recent launch across Sports Illustrated’s MLB and NFL sections, which is enhancing revenue performance by 43%.”
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The STN OVP was built to help publishers optimize digital video amongst ever changing industry regulations and initiatives. STN’s commitment to contextual relevance ensures that official and quality video will match the article content, a practice that has been shown to increase both user experience metrics and publisher revenue. The impressive content library boasts not only some of the best sports and culture content in the industry, but also houses an impressive list of business and entertainment video content, leveraged by loyal partners like Fortune and Conde Nast.
“By incorporating STN’s video player technology on our site, we’re creating an additional revenue stream and providing our audience with a premium experience. Additionally, we’re able to offer other publishers the opportunity to enhance their user experience with Fortune’s unrivaled business content,” said Brian Ernst, Head of Business Development at Fortune.
SOURCE: BusinessWire