Symmetri, the agentic marketing platform built to empower brands in the agent economy, announced seed funding led by super(set).
Founded by enterprise software veterans who generated over $3 billion in exits to LiveRamp, Microsoft, Oracle, and Salesforce, the company enables marketing teams to deploy and orchestrate specialized AI agent networks that work together to learn, predict, and optimize every part of the customer journey ensuring marketing drives revenue growth and smarter business outcomes.
Traditional marketing applications create more work, not less, requiring teams to manage dozens of disconnected tools. Symmetri’s enterprise-class AI-native platform is designed for marketing organizations and works autonomously across the entire marketing function. From creating LLM-ready content and predictive customer segments to optimizing personalized campaigns and enhancing loyalty programs, Symmetri enables marketing teams to focus on business and creative strategies while agent networks handle execution at AI scale. By leveraging its Agent Marketing Platform, Symmetri helps brands bridge the critical gap between AI experimentation and enterprise-wide return on investment.
Introducing Symmetri‘s Agentic Marketing Platform
Customer behavior is radically shifting as prospects bypass websites and apps to ask LLMs for product recommendations, use AI assistants for price comparisons, and rely on automated systems that evaluate brands in milliseconds using thousands of data points human marketers can’t access. This creates the emerging “Agent Economy” – where AI systems will influence $15.7 trillion in purchasing decisions by 2030 (PwC), with the majority of customer interactions becoming machine-to-machine rather than human-to-human.
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Yet despite this massive shift, 95% of organizations remain stuck piloting AI tools and point solutions while only 5% achieve meaningful transformation – creating what MIT researchers call “the GenAI Divide” as enterprises struggle to adapt their siloed, disconnected systems for agentic AI. Symmetri addresses these challenges by transforming marketing teams from managing dozens of tools into orchestrating an agent network that learns and competes directly in these machine-to-machine channels.
“Marketing teams face a fundamental shift in how business gets done in the Agent Economy. Brands are being evaluated by AI agents you can’t see, using criteria you don’t control, in channels you may not even know exist,” said Tom Chavez, CEO and Co-Founder of Symmetri. “Symmetri enables our clients to capture revenue that competitors miss by deploying our continuous-learning agent networks that automatically optimize content for AI discovery channels, qualify leads through behavioral analysis, and adapt campaigns based on real-time performance data.”
“We’ve seen firsthand how disconnected tools and AI point solutions create more problems than they solve,” said Vivek Vaidya, CTO and Co-Founder. “We’ve built data-driven technology that changed how enterprises operate, but Symmetri represents something fundamentally new. We’re not adding AI to existing workflows – we’re reimagining go-to-market operations for an AI-first world where the majority of customer interactions will be machine-to-machine. Symmetri ensures our clients don’t just adapt to this reality, they lead it.”
SOURCE: PRNewswire