Thryv Holdings, Inc., a leading provider of SaaS solutions for small and medium-sized businesses, announced that the Company has signed a definitive agreement to acquire Infusion Software, Inc. (“Keap”), a prominent player in customer relationship management and marketing automation for SMBs.
Acquisition overview and strategic rationale
Keap is a leading provider of solutions for customer relationship management, marketing automation, and sales optimization, primarily serving SMBs in North America, Australia, and Europe. The majority of Keap’s revenue is driven by its subscription-based recurring revenue model and extensive partnerships with various distribution channels.
Keap is directly aligned with Thryv’s SaaS strategy:
- Creates a market leader in SMB SaaS: The addition of Keap solidifies Thryv’s position as a leader in the SMB SaaS space, with a combined base of over 100k SaaS subscriptions. The expanded scale strengthens Thryv’s competitive edge relative to other major players in the market, offering a comprehensive suite of solutions for SMBs, including CRM, marketing automation and productivity tools.
- Diversification of Go-To-Market Motion and Geographic Expansion: Keap’s established Partner Channel is complementary and additive to Thryv’s existing direct go-to-market channels. The acquisition also expands Thryv’s North American presence and drives growth in key international markets such as Europe and Australia.
- Enhances Thryv’s Software Roadmap: Keap’s marketing automation and CRM platform complements Thryv’s existing portfolio, enhancing the scale and cross-sell/upsell opportunities across Thryv’s subscriber base. Keap’s AI-powered marketing tools will accelerate Thryv’s innovation roadmap, positioning the combined company as a leader in SMB software solutions.
- Presents Significant Synergies with Full Integration Planned: Keap is strongly aligned with Thryv’s software platform and delivers an improved high-margin revenue mix and multiple avenues for accelerating top-line growth.
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Management commentary
“The agreement to acquire Keap is a transformative moment for Thryv,” said Joe Walsh, CEO of Thryv Holdings. “This acquisition significantly enhances our SaaS business in recurring revenue and profitability profile by increasing our scale, subscriber count, all while strengthening our market presence in North America and beyond. Keap’s high-quality SMB sales and marketing automations will integrate seamlessly with Thryv’s platform offerings, creating powerful cross-sell and upsell opportunities while extending our go-to-market reach through strong channel partnerships.”
Clate Mask, Keap’s CEO, added, “Thryv’s strong suite of solutions for SMBs aligns perfectly with our vision for helping businesses grow through automation and CRM tools. The business combination allows us to deliver more value to our customers, accelerate innovation, and enhance our offerings through Thryv’s extensive resources and expertise.”
Overview of acquisition & financing terms
- Total transaction value of $80 million, paid in cash, subject to customary adjustments.
- The transaction is expected to close in the fourth quarter of 2024, subject to satisfaction or waiver of closing conditions.
- Keap generated approximately $85 million of revenue during the trailing twelve months through June 30, 2024.
- The acquisition is expected to be funded by anticipated proceeds from an equity financing and borrowings under the Company’s existing credit facility.
SOURCE: BusinessWire