Treasure Data, the Intelligent Customer Data Platform (CDP) built for enterprise scale and powered by AI, announced the appointment of Rafael (“Rafa”) Flores as its new Chief Product Officer (CPO). Flores returns to Treasure Data after most recently serving as VP of Product at 6sense, where he led groundbreaking work in generative and predictive AI, embedded CDP, and revenue-generating product strategy.
As CPO, Flores will drive Treasure Data’s product roadmap into its next phase of innovation, further solidifying its position as an Intelligent CDP, powered by AI, which helps enterprises increase revenue, reduce costs, and deliver hyper-personalized customer experiences at scale. This is critically important in today’s market, as global brands cannot compromise on security, compliance, and agility, especially as they embrace AI.
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“Treasure Data is uniquely positioned to lead the CDP market into the uncharted waters of AI – ensuring that large companies can power their cost-saving, efficiency-driving agentic AI initiatives with the same attention to data accuracy, privacy, and governance that fuels the rest of their customer engagement strategies,” said Flores. “I’m excited to return to Treasure Data to build upon its incredible foundation of being a market-leading CDP and ensure brands are equipped to meet the moment of AI.”
SOURCE: Businesswire