TripleLift, the Creative SSP powered by TL Spark, announced it has been selected as the first partner for Uber Advertising‘s offsite audience expansion in the US. For the first time, advertisers can extend Uber’s high-intent consumer signals – derived from how people move, order, and shop – beyond Uber’s owned apps and across TripleLift’s premium open internet.
The collaboration pairs Uber’s rich first-party data with TripleLift’s curated supply and high-impact creative formats. Rather than leaving commerce insights locked inside a single ecosystem, advertisers can now activate Uber audiences via Private Marketplace (PMP) deal curation. At launch, activation is available across high-impact display, native, standard display, and online video (OLV), as well as across web and mobile app environments.
“Commerce media shouldn’t stop at the edge of an app. Some of the highest-intent audience signals in advertising live inside commerce environments, but until now, advertisers couldn’t expand those signals into the open internet,” said Dave Helmreich, CEO of TripleLift. “This partnership removes that boundary. By bringing Uber’s real-world insights to TripleLift’s inventory and creative formats, we are giving buyers a practical path to turn commerce signals into clear omni-channel campaign performance.”
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Together, TripleLift and Uber Advertising enable advertisers to:
- Target with real-world precision: Connect with high-intent consumers using signals built on real-world movement and purchasing behavior.
- Scale beyond owned surfaces: Reach Uber audiences across premium open-web environments wherever they spend time online, unlocking incremental reach.
- Activate with flexibility: Buy efficiently within preferred DSP workflows using streamlined PMP deal curation.
“Uber Advertising has built a clear picture of consumer behavior based on how people move, eat, and shop every day, and expanding offsite lets advertisers put those insights to work in more places,” said Josh Butler, Global Head of Advertising at Uber. “By partnering with TripleLift, we can extend that reach across premium inventory and formats, helping brands connect with consumers before and after their Uber rides or deliveries.”
The collaboration continues TripleLift’s focus on impact orchestration – connecting rich first-party data, high-impact creative, and curated supply to deliver clear outcomes. As commerce media moves offsite, TripleLift helps platforms extend the reach of their data while giving buyers cleaner, more effective paths to audience activation.
SOURCE: PRNewswire