uMarketingSuite is a comprehensive marketing toolkit designed for Umbraco, offering features such as server-side analytics, A/B testing, personalization, and 360° profiling. It integrates seamlessly with Umbraco, providing digital marketers with tools to optimize content, target visitors, and manage campaigns effectively. The suite aims to enhance user experience with intuitive design and complete data ownership. It is available for a variety of Umbraco versions and includes trial/dev as well as paid tiers.
With this acquisition, Umbraco will be able to offer customers a 1st party alternative to web analytics and profiling, content A/B testing, and personalization. All with the benefit of being purpose-built to be managed from the backoffice, allowing agencies and end-clients to benefit from a seamless integration with Umbraco’s user interface. On top of that, uMarketingSuite offers a relevant improvement and transparency of 1st party data collection and data ownership compared to many 3rd-party offerings.
Making Umbraco a better proposition benefits our partners globally. Partners can offer key functionality to end clients, enhancing their ability to execute digital marketing strategies and improve user engagement. By leveraging the partner program, our partners can deliver greater value, gain a competitive advantage, and drive growth for end clients.
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We’re also thrilled to welcome uMarketingSuite’s extensive knowledge and experience into the Umbraco organization, and we can’t wait to fuel a great collaboration and take this area to new heights. The uMarketingSuite team will continue working on uMarketingSuite from the Commercial Packages/DXP team.
Their expertise and passion have been key to developing the add-on that many rely on daily, and for executing long-term marketing strategies. Together, we will continue to innovate and enhance the CMS experience and help Umbraco users be successful.
Many of you are eager to know what this acquisition means for the future of the product. While we are excited about the possibilities, we will reveal how the add-on fits into our product roadmap later this year.
For now, it’s business as usual – uMarketingSuite will continue to be available through the usual channels. Our teams are working closely to ensure a smooth transition and to integrate development, support, and sales processes seamlessly.
SOURCE: Umbraco