Uniphore, a global leader in enterprise AI, introduced Marketing Agents-an industry-first suite of AI-powered agents purpose-built for marketing teams-at the Gartner Marketing Symposium/Xpo. Designed to revolutionize how marketers interact with data, the new offering simplifies audience segmentation and accelerates data-driven decision-making directly within the Uniphore Customer Data Platform (CDP), the foundational layer of its enterprise-grade AI ecosystem.
“With the rise in enterprise AI, marketers have been waiting for business-centric AI that they can actually use,” said Steve Daheb, Chief Marketing Officer, Uniphore. “With Marketing Agents, teams can ask, find and act on their data in seconds—instead of days waiting to hear from a data engineering team-while keeping governance and security intact.”
Unlocking Marketing Agility with AI Agents
The initial launch of Marketing Agents includes three intelligent tools:
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Platform Search Agent (limited availability, Summer 2025): Offers a semantic search layer that instantly surfaces platform elements such as data attributes, audience segments, and more.
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Audience Segmentation Agent (limited availability, Summer 2025): Enables marketers to generate advanced audience segments using everyday language and logic-based rules.
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Product Knowledge Agent (generally available): Embedded within the user interface, this assistant delivers real-time answers using indexed product documentation to empower decision-making.
Uniphore plans to expand this suite with three additional agents later this year, enhancing campaign optimization, performance reporting, and insight generation—further embedding agentic intelligence into the marketing function.
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Driving Impact in a Challenging Market
With marketing teams under pressure to boost revenue while lowering acquisition costs, the limitations of siloed data and inflexible AI tools have held back innovation. Uniphore’s Marketing Agents address these challenges by embedding secure, AI-driven capabilities directly into the CDP—where first-party data already resides—eliminating the need for complex data integrations or external tools.
“As an operator at heart, what excites me the most about agentic AI is the efficiency and speed it can bring to workflows, processes, and more,” said David Rowley, Global VP, Revenue Technology at News Corp. “Uniphore‘s Marketing Agents will allow us to use prompts to create segments, journeys and more in seconds rather than hours, and will free our teams up to focus more on insights and innovation.”