Uplynk announced that Hearst Television has expanded its partnership with Uplynk’s cloud-based streaming platform – which is designed to accelerate Hearst Television’s content distribution and to optimize ad pod conditioning for monetization across Hearst Television’s digital syndication partners.
By leveraging Uplynk’s technology, Hearst Television, which serves 28 markets in the U.S., is augmenting news syndication workflows and ensuring that local news, weather, and information reach more audiences across more content delivery platforms.
This collaboration builds on Hearst Television’s long-standing investment in digital transformation, reinforcing its commitment to delivering high-quality journalism through scalable, automated media workflows that power content distribution across owned-and-operated apps and third-party platforms.
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Powering Greater Content Distribution
Uplynk’s platform enables Hearst Television to create continuous news-loop channels to augment its existing Very Local offering to syndicated distribution points — providing consumers pure news-focused channels and placing local newscasts front-and-center for audiences on third-party platforms. Uplynk’s intuitive workflows support seamless video offerings, ensuring audiences can tune in across mobile, desktop, and connected TV platforms.
“Our mission at Very Local is to bring Hearst Television’s award-winning local newscasts to audiences across streaming platforms,” said Andrew Fitzgerald, Senior Vice President of Streaming Video Services at Hearst Television and General Manager of its Very Local unit. “Through our collaboration with Uplynk, we can efficiently do that on third-party platforms, helping to meet consumers wherever they’re looking for local news and information.”
SOURCE: Businesswire