Velocity, A Managed Solutions Company (Velocity), is a technology provider specializing in voice, data, and connectivity solutions. Through its Velocity Media division, which specializes in operating and monetizing a leading digital out-of-home (DOOH) network, digital signage, advertising networks, and media sales, it announces an exclusive media sales partnership with Loop Media Inc. This collaboration enables Velocity Media to represent advertising sales across approximately 10,000 venues within Loop Media’s network.
Loop Media, a leading multichannel and DOOH platform, specializes in streaming curated music videos, sports highlights, news, premium entertainment channels, and digital signage solutions for businesses. Loop Media’s venues include a diverse array of consumer-facing locations such as bars, independent retail stores, salons, point-of-care offices, recreational and entertainment centers, and office buildings. With this partnership, Velocity Media has expanded its ad sales network to over 50,000 venues, doubling its scale in the past year.
Jon Niermann, founder of Loop Media, emphasized the value of Velocity’s investment in DOOH and its impact on Loop Media’s growth, stating:
“Velocity has made a real commitment to the DOOH space, investing in sellers, increasing scale, and enhancing audience strategies to broaden opportunities for buyers to include DOOH media as an essential part of omnichannel campaigns. We are enthusiastic about the growth they can bring to Loop in 2025 and beyond.”
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Joe Ross, Chief Commercial Officer of Velocity Media, highlighted the company’s efforts and goals in expanding its network:
“We have been working hard to aggregate more scale to our network, facilitating the process for brands and agencies to plan and buy audiences on a direct basis across multiple DOOH venue types. We are excited to add Loop Media to our network as they strengthen our offering and the additional short-form video and programming format. It is a dynamic time within DOOH, and we look forward to bringing more scale and continuing to be a single source option for direct DOOH audiences buying to complement programmatic buying.”
This partnership with Loop Media marks a significant milestone in Velocity’s mission to expand its Media Solutions offerings. By incorporating Loop Media’s extensive place-based network, Velocity enhances its ability to deliver targeted, high-impact advertising campaigns across diverse venues. This collaboration exemplifies Velocity’s dedication to providing innovative and effective DOOH solutions, ensuring brands connect with their audiences in meaningful and engaging ways.
SOURCE: PRNewswire