Veritonic, the industry’s comprehensive audio analytics and research platform, announced the enhancement of Cross-Podcast Listenership Measurement within its renowned platform. This pioneering offering empowers brands, platforms, and advertisers with unparalleled insights into their podcast audience measurement, revolutionizing the way they understand and engage with listeners across the digital soundscape.
As the podcasting landscape continues to flourish, the need for comprehensive analytics to inform omni-channel marketing strategies becomes increasingly paramount. Veritonic’s ability to measure and track cross-podcast listenership with unprecedented accuracy and granularity fills this crucial gap.
Veritonic’s cross-podcast listenership measurement aggregates datasets from proprietary sources to track and analyze listener behavior across a vast array of podcasts and platforms. This data enables users to understand where their unique audiences are listening, and where there is cross-listenership overlap. With this knowledge, users can ensure that they are not wasting campaign dollars advertising to the same audiences across an array of podcasts and platforms, and instead, invest those dollars in reaching new audiences.
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“The ability to measure audiences across the podcasts they love most enables advertisers and platforms alike to understand their audience like never before,” said Brian Benedik, Chief Revenue Officer at Audacy. “Whether launching a new campaign, evaluating ad performance, or refining targeting strategies, Veritonic continues to empower its clients to achieve unparalleled success in the dynamic world of audio advertising.”
“We’re pleased to unveil cross-podcast listenership measurement, which represents a major advancement in podcast analytics,” said Scott Simonelli, CEO and Co-Founder of Veritonic. “By offering a holistic view of listenership patterns across the podcast ecosystem, we empower brands to make data-driven decisions that maximize the reach and impact of their audio advertising investments.”
SOURCE: BusinessWire