Viamedia, the largest independent advertising rep firm in the U.S., announced a groundbreaking partnership with global news streaming service, News of the World. Under this agreement, Viamedia will serve as the exclusive programmatic ad sales rep firm for News of the World. This strategic partnership further solidifies Viamedia’s leadership in the streaming industry.
Viamedia will revolutionize inventory management for News of the World by deploying its state-of-the-art programmatic technologies. This strategic initiative builds on the successful launch with Willow by Cricbuzz, and enables Viamedia to deliver advertising opportunities through contemporary, automated channels, moving beyond conventional direct sales. Adopting these advanced programmatic techniques is expected to dramatically improve the precision, efficiency, and revenue generation of News of the World’s programmatic ad sales, establishing a new benchmark in the industry. News of the World can anticipate improved targeting capabilities, broader reach, and enhanced return on investment from their ad campaigns.
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“Securing exclusive programmatic ad rights for News of the World represents a significant step forward for Viamedia in the streaming media landscape,” said David Solomon, CEO of Viamedia. “Our extensive expertise in ad sales propels us to the forefront of digital advertising innovation, ensuring unmatched success for our partners. By leveraging programmatic technology, we are enhancing the accuracy and reach of advertising campaigns and unlocking new revenue opportunities, driving industry-wide innovation and expanding our influence in the programmatic streaming sector.”
SOURCE: BusinessWire