Viant Technology, a leader in CTV and AI-powered programmatic advertising, announced a strategic partnership with AdTegral, a programmatic media solutions provider known for its data-driven, hands-on approach to campaign execution and measurement. As Viant’s debut activation partner, AdTegral will enable agencies and brands to access and activate campaigns on Viant’s award-winning demand-side platform (DSP) through a first-of-its-kind co-managed, performance-optimized model with no spend minimum levels to access. This partnership marks the first certified integration of the Viant DSP into a third-party platform, unlocking expanded access to Viant’s technology, scale, and performance for small and mid-sized advertisers.
Viant is AdTegral’s exclusive DSP activation partner, selected for its Connected TV (CTV) leadership, AI-powered platform, and advanced reporting capabilities which help brands optimize performance across the entire customer journey. This partnership is designed to streamline media buying and democratize programmatic access for advertisers who may lack large monthly media budgets but still seek to leverage Viant’s powerful DSP— all while benefiting from expert-led campaign build, launch, optimization and performance measurement.
“Our collaboration with AdTegral supports Viant’s mission to deliver smarter, scalable, outcomes to small and mid-market advertisers,” said Josh Hare, EVP of Sales at Viant. “By combining Viant’s advanced platform with AdTegral’s hands-on activation model, advertisers gain a powerful solution that drives efficiency, precision and measurable impact.”
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AdTegral’s certified programmatic team, built with skilled planners and traders from the agency Aletheia, will oversee campaign lifecycle management—helping to ensure a seamless client experience from onboarding to optimization, with a clear pathway to transition into Viant’s DSP. The co-managed model provides advertisers with a cost-effective entry into Viant’s platform, which supports advanced identity resolution, real-time measurement, and omnichannel targeting across Connected TV (CTV), desktop, mobile, audio, and DOOH.
“Viant’s platform—powered by a robust identity graph, AI-driven tools and advanced reporting solutions—represents the future of programmatic advertising,” said Patrick Derdeyn, SVP of Business Development at AdTegral. “We’re proud to partner exclusively with the Viant DSP to bring these capabilities to advertisers seeking immediate impact and long-term strategic advantage through expert-led media execution.”
SOURCE: Businesswire