VideoAmp, a leading media measurement and optimization platform, announced an expanded collaboration with Amazon Web Services (AWS) to power next-generation, privacy-centric measurement capabilities through AWS Clean Rooms. This enhanced integration empowers advertisers and their partners to derive deeper, faster, and cross-platform insights into audience behavior and campaign effectiveness-without ever sharing their underlying datasets.
As the media and advertising industry rapidly shifts toward privacy-first solutions, brands face increasing pressure to measure campaign performance accurately while maintaining stringent data controls. VideoAmp’s cloud-native architecture, now more tightly integrated with AWS Clean Rooms, addresses this challenge head-on.
Through this partnership, advertisers and publishers can now tap into VideoAmp’s proprietary measurement methodologies within the secure framework of AWS Clean Rooms. This allows organizations to collaborate on measurement and analytics without exposing sensitive data-ensuring privacy compliance while driving campaign efficiency.
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VideoAmp’s advanced measurement capabilities enable brands to track and optimize critical metrics like audience reach, frequency, conversions, and return on ad spend across multiple platforms. With AWS Clean Rooms—a fully managed analytics service that facilitates secure data collaboration—VideoAmp is scaling its clean room-native technology to offer cross-platform reach and frequency measurement, campaign attribution, and customized analytics in a secure, flexible, and cloud-optimized environment.
“Our expanded measurement offering with AWS Clean Rooms allows us to bring VideoAmp’s proprietary measurement capabilities directly to where our clients’ data already lives—on a secure, cloud-native environment,” said Tony Fagan, Chief Technology Officer at VideoAmp. “The result is faster, more actionable insights and more efficient campaigns for our customers. This is a significant step forward in making clean room-native measurement the new industry-leading standard.”
By operating within AWS’s trusted cloud ecosystem, VideoAmp reinforces its commitment to data protection, transparency, and innovation, delivering a scalable solution that enhances performance insights without compromising data integrity.
“VideoAmp has been an exceptional customer in advancing privacy-enhanced measurement use cases in AWS Clean Rooms. Their investment in running proprietary methodology on AWS Clean Rooms will potentially deliver improved performance metrics to customers,” said Eric Saccullo, Senior Business Development Manager, Applied AI Solutions for Advertising & Marketing at AWS. “Increasing measurement use cases on AWS Clean Rooms signals an emerging industry trend where publishers and advertisers can securely analyze granular datasets in collaboration with measurement providers like VideoAmp, leading to enhanced privacy and insights.”