Webflow, the AI-native Website Experience Platform, announced a new set of agentic solutions to redefine what marketing teams can build for the web. At the center of these announcements is Webflow AI, a prompt-to-production agentic solution that enables teams to generate production-grade apps and publish them with one click inside the same visual environment used to build and optimize their websites. Webflow AI brings app generation, content design, SEO, Answer Engine Optimization (AEO), and publishing into a unified platform, enabling teams to go from idea to execution without switching tools.
Unveiled at Webflow Conf, the company’s annual user conference, the updates to Webflow AI arrive as generative AI shifts how users discover and experience brands online. Large language models (LLMs) are reshaping search and brand visibility, and content must now serve both people and machines. Webflow AI meets this shift head-on by producing apps that are not only functional, but on-brand, search and answer engine optimized, and ready to launch.
AI-powered app generation, built for brands
Too often, AI-powered site builders and app generators produce throwaway prototypes that teams need to rebuild elsewhere before going live. Webflow AI allows anyone to generate production quality, enterprise-grade web apps from prompt. The software is ready to ship, inherits the site’s design system, integrates with Webflow’s CMS, and aligns to existing components. This gives teams a direct path from idea to live apps without switching tools or compromising brand integrity. Common use cases for AI-powered app generation include pricing calculators, job boards, dashboards, and other experiences that previously required weeks of cross-functional effort.
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“The conversation is shifting from what AI can generate, to what AI can ship to production,” said Rachel Wolan, Chief Product Officer at Webflow. “Most code gen tools create a first draft in minutes, but it can take weeks to get to the last mile. Webflow AI shifts expectations from tools that assist, to platforms that teams can trust to deliver. Prompt-to-production is where generative AI becomes genuinely useful to teams and trustworthy to brands.”
SOURCE: PRNewswire