HG Insights, the provider of data-driven insights to 75% of tech companies in the Fortune 100, announced the launch of their native integration with HubSpot. The HubSpot Connector syncs relevant, timely technology insights to a customer’s HubSpot CRM, allowing sellers and marketers to understand their target companies with the necessary context easily.
For go-to-market teams, targeting the right accounts with the right data is paramount for growth and success. Identifying and engaging with those accounts at scale, however, can be daunting when faced with millions of data points to understand and align with the appropriate company, resulting in time spent on unnecessary or undirected efforts. In fact, 44% of employees at small and mid-sized businesses say they’re not productive during their average workday, with 94% saying they perform repetitive, time-consuming tasks in their role.
The HubSpot Connector automates the task of adding rich intelligence to companies in HubSpot, allowing those users to focus on operationalizing the insights they care about instead of tediously filtering through data points and manually uploading to their CRM. Because the integration connects to the HubSpot CRM, customers are able to use their synced data with both the HubSpot Sales Hub and HubSpot Marketing Hub, supporting teams across organizations for their unique business needs.
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Actionable Data For Smarter Automation
The HG Insights Platform has robust coverage on over 4 million companies and 20,000+ installed technologies. By integrating this dataset into a HubSpot CRM with the HubSpot Connector, customers can seamlessly sync thousands of data points on their chosen technologies with localized results, allowing teams to more easily identify and engage with companies demonstrating the highest propensity to buy.
Connecting HG Platform with HubSpot allows you to:
- Create and segment account lists tailored to your GTM motions
- Target the right prospects early in their buyer’s journey with intelligence on their technology profiles
- Launch marketing campaigns with pertinent, cogent messaging to dynamic audiences
- Reduce manual work for marketing and sales teams by automating the process of bringing relevant insights to your HubSpot CRM
The connector has been a long-awaited addition to HG’s integration suite, which also includes native integrations for Salesforce and LinkedIn Campaign Manager.
Key features include:
- Detailed technology installs: Product installs with country-level specificity and verification dates offer the most up-to-date look at a company’s technology profile
- Company insights: Customers can leverage curated, tested data for over 4 million entities, and 20k+ products, for their HubSpot company profiles
- Flexible product selection: Based on their Ideal Customer Profile, users are able to select the products they’re most interested in to evaluate a company’s propensity to buy
- Cross-functional alignment: Amplify the efforts of both marketing and sales professionals with one integration
- Automatic data refresh and enrichment: Insights are kept current with a nightly sync between HG’s data and a customer’s HubSpot CRM
- Easy, fast setup: Install the HubSpot Connector in minutes, allowing teams to start optimizing and strategizing quickly.
SOURCE: BusinessWire