Wix, a global leader in website building and SaaS-based digital solutions, has unveiled Astro, its cutting-edge AI-powered business assistant. Designed to simplify day-to-day operations for users, Astro enables seamless execution of business and administrative tasks directly through a conversational chat interface. This launch marks the first in a new series of AI-driven agents aimed at enhancing user productivity and unlocking new avenues for business growth and monetization.
Astro is deeply integrated within the Wix dashboard, offering users instant access to essential tools and data-driven insights. Through intuitive interactions, users can ask questions, fine-tune website settings, complete tasks, and uncover valuable features tailored to their needs. By intelligently guiding users to relevant tools, apps, and add-ons, Astro is expected to increase app installs, promote premium feature adoption, and drive package upgrades—ultimately improving user engagement, boosting conversions, and reducing churn.
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“Astro seamlessly integrates powerful capabilities into a single interface, making it easier than ever for users to manage their businesses efficiently,” said Guy Sopher, Head of the AI Platform Group at Wix. “With this being the largest collection of skills we’ve ever incorporated into a single assistant at Wix, boasting hundreds of different skills and capabilities, with more added every day, Astro acts as a trusted guide. Astro provides real-time insights and personalized recommendations to help users optimize their sites. By streamlining workflows and simplifying access to essential tools, it empowers users to accomplish more in less time. As they engage more deeply with the platform’s features, they can ultimately unlock greater opportunities for growth, visibility, and business success.”
Astro represents a significant step in Wix’s AI innovation roadmap, reinforcing the company’s commitment to empowering users with intelligent tools that make website and business management more intuitive and efficient. With additional AI agents on the horizon, Wix continues to lead the charge in transforming digital experiences for entrepreneurs, creators, and businesses worldwide.