Wix, a leading global SaaS website builder platform, has launched Wix Functions, a no-code interface that empowers users to customize business logic for various scenarios. This new feature enables businesses to operate more efficiently by automating workflows and tailoring customer experiences without requiring code.
With Wix Functions, businesses can define custom logic for dynamic pricing, checkout conditions, and loyalty rewards, adapting their operations to meet specific business needs. The intuitive visual builder allows users to create outcomes using conditions, variables, formulas, and dynamic values. Users can either build functions from scratch or customize pre-designed templates for specific Wix apps.
For instance, users can:
- Apply location-based fees at checkout
- Trigger discounts for returning customers based on purchase history
- Implement custom form validations for enhanced accuracy
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Wix Functions visually represents logic pathways, helping users understand how different criteria influence outcomes. Once defined, these functions integrate seamlessly with Wix apps, ensuring checkout, rewards, and other processes respond dynamically to custom rules in real-time.
“Wix Functions lets businesses extend and customize Wix apps to fit their unique needs—without writing a single line of code,” said Tomas Petras Rupšys, Head of Wix Functions at Wix. “By building on top of our new Automation builder, Wix Functions gives businesses more control over their operations, enabling advanced workflows, further automation, and improved business efficiency.”
Wix Functions integrates with Wix Automations to provide a comprehensive suite of tools for business optimization. While Automations manage ongoing tasks, Wix Functions enables real-time customization to enhance customer experiences and business outcomes.
Wix Functions is now available for Wix Stores, Wix Bookings, Wix Restaurants, Wix Donations, Wix Forms, and the Wix Loyalty Program. Users can access core features for free, with premium upgrades unlocking unlimited actions and expanded business solutions such as checkout and payments.