Birdeye, the #1 marketing solution for multi-location brands, announced the launch of the industry-first Agentic Marketing Platform on the first day of its annual View 2025 conference. Built on proprietary Large Language Models (LLMs), the platform introduces 10+ autonomous AI agents that work as true co-workers completing marketing jobs end-to-end, freeing humans to focus on creating customer value and building trust.
Agentic AI represents a bold new era where AI doesn’t just assist, it acts.
At the heart of this new Agentic Platform is our proprietary Outcome Framework, an adaptable architecture that allows every business to tailor agents to their exact needs and complete marketing jobs, even the complex ones, with unmatched speed and accuracy. Combining Brand AI, which preserves personality and context, with Industry AI, which adds vertical expertise, trend awareness, and compliance, the platform ensures agents are both contextual and aligned to the business.
“Agentic AI is the future of marketing. We’ve built a platform where AI agents work autonomously, reasoning and acting just like skilled team members but at a scale and speed humans alone can’t match. For the first time, businesses can hand off entire marketing jobs to AI agents and know the work will be done with accuracy.” – Naveen Gupta, CEO at Birdeye.
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Each agent can operate autonomously or in a supervised mode when triggered, working with context, memory, and purpose, guided by precise prompts, brand guardrails, and workflows. Instead of buying more software with rigid rules and logic, marketing leaders can now simply set the goal – and the AI agent does the rest.
“Reasoning is a key capability of modern AI agents such as those powered by GPT-5. Birdeye is innovating with this new agentic foundation, bringing AI agents that don’t just react, but think, explore, and deliver outcomes businesses can trust.” – Sherwin Wu, Head of Engineering, OpenAI Platform.
SOURCE: PRNewswire